Assistant Manager / Manager - Social Media

Futu Securities International (Hong Kong) Limited; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

Futu Securities International (Hong Kong) Limited seeks a Social Media Manager to identify and build high-value KOL partnerships within Hong Kong's investment community. You will lead negotiations, co-create engaging content, and drive audience growth and ROI across key platforms.

You will create concise, clear investment content, stay on top of trends, and collaborate with editors, designers, and product teams to ensure accurate, compelling output.

Qualifications

• Bachelor's degree in Marketing, Media, PR, Communication, Finance, or related field.
• Active investor with solid finance/investment knowledge; stock trading experience preferred.
• Strong negotiation and partnership deal-making skills with proven ability to manage contracts.

Responsibilities

• Identify, evaluate, and build long-term partnerships with investment/financial KOLs.
• Lead partnership negotiations, contract management, and co-create content that communicates investment philosophy and brand values.
• Develop KOL partnership plans aligned with user acquisition targets; track performance and optimize ROI.
• Create engaging investment content, including short-form video scripts, with editors and designers.
• Monitor media, forums, and social platforms to catch trends and generate customer insights.
• Plan and execute engagement campaigns to build vibrant social communities and drive brand loyalty.
• Oversee brand and performance advertising within Google ecosystem; manage media buying and ad placement.
• Prepare content performance reports, localization, quality control, and crisis management assistance.

Skills

KOL partnerships

Digital marketing

Content creation

Contract negotiation

Copywriting (Cantonese)

Social listening

Google Ads

Brand and performance advertising

Education

Bachelor's degree in Marketing/Media/PR/Communication/Finance

Tools

Futubull

Google Ads

Job description

Identify, evaluate, and build long-term partnerships with investment/financial KOLs; assess audience quality, content style, and brand alignment

Lead partnership negotiations, contract management, and co-create content that communicates investment philosophy, brand values, and product use cases

Develop KOL partnership plans aligned with user acquisition targets; track performance and optimize ROI

Content Creation & Community Engagement

Create engaging, easy-to-understand investment content (including short-form video scripts) that resonates with audiences; work with editors and designers to finalize output

Monitor media, forums, and social platforms to catch trends, generate real-time marketing content, and produce customer insights from community discussions

Plan and execute engagement campaigns to build vibrant social communities, promote brand IP, and drive brand loyalty

Oversee brand and performance advertising within the Google ecosystem, with a solid understanding of media buying and ad placement

Prepare content performance reports, handle localization and quality control, and assist in crisis management

Liaise with the product team to interpret and explain product features and hands-on usage, ensuring accurate and compelling content output

Liaise with internal stakeholders to incorporate community feedback and improve customer satisfaction

Requirements

Bachelor's degree in Marketing, Media, PR, Communication, Finance, or related field; minimum 4 years' experience in KOL partnerships, digital marketing, or social media content creation (agency background is a plus)

Active investor with solid finance/investment knowledge and stock trading experience; able to assess accuracy of investment-related content; familiarity with Futubull is preferred

Strong negotiation and partnership deal-making skills with proven ability to manage contracts and balance mutual interests

Content creation expertise: ability to research, simplify complex information, and craft vivid stories; excellent copywriting in Cantonese with creative visual storytelling skills

Platform fluency: well-versed in Hong Kong mainstream platforms (YouTube, Instagram, Facebook, Threads, forums) and experienced with social listening tools

Experience with Google Ads ecosystem (brand and performance campaigns) and media buying is required

Outgoing and relationship-driven; able to quickly build trust with diverse KOLs and stakeholders

Sensitive to trending topics and social media buzz; proactive in testing new ideas

Strong time management, detail-minded, self-motivated team player

Languages: Cantonese native speaker; moderate to fluent Mandarin; able to communicate in English

What can I earn as a Social Media Manager