Media Planner

Dentsu Trading Hong Kong Limited; Hong Kong; On-site; HKD 180,000 - 240,000; Full time

Job summary

Dentsu Trading Hong Kong Limited in Hong Kong is seeking a proactive Media Planner to join our Iprospect-backed media practice. You will help develop integrated media plans, coordinate trafficking, and monitor campaigns from briefing to post-buy.

This role requires strong English and Cantonese, Mandarin a plus, solid MS Office skills, and the ability to work with internal teams and external partners in a fast-paced environment focused on data-driven results and media innovation.

Qualifications

• Associate degree or above, Marketing/Media major is an advantage, with 1 year of relevant experience.
• Fluent in English and Cantonese with strong written and spoken communication; Mandarin proficiency would be an advantage.
• Good PC skill, and proficiency in the full suite of Microsoft Office tools.
• Ability to build relationship internally and externally.
• Ability to cope with pressure and manage multi-task well in a fast-paced environment as an active team player.
• Passionate in media innovation and data insights.
• Self-learner, strong attention to detail and being numerate.

Responsibilities

• Work closely with supervisor to develop strategic and integrated media plans and monitor the process from briefing to post-buy.
• Support on campaign execution, inclusive of trafficking, monitoring campaign status and evaluating KPI performance.
• Conduct competitive analysis and regular reports and deduce actions from learnings and insights to achieve campaign KPI.
• Work closely with external media partners and media vendors to ensure the best price is offered to the client through negotiation.
• Learn to become client’s first point of contact and handle the day-to-day management of the accounts.
• Utilizing various proprietary planning tools to generate learning and insight from data.
• Learn and adapt to the evolving media landscape in Hong Kong on an ongoing basis.

Skills

Fluent in English

Fluent in Cantonese

Mandarin (advantage)

Microsoft Office

Communication skills

Relationship building

Multitasking

Data insights

Attention to detail

Numerate

Education

Associate degree or above

Marketing or Media background (advantage)

Tools

Microsoft Office Suite

Job description

Responsibilities

• Work closely with supervisor to develop strategic and integrated media planning & recommendations, implement media plans and monitor the whole process from briefing to post buy
• Support on campaign execution, inclusive of trafficking, monitoring campaign status and evaluating campaign performance based on agreed KPIs and media efficiencies
• Conduct competitive analysis and regular reports and deduce actions from learnings and insights to achieve campaign KPI
• Work closely with the external media partners and media vendors to ensure the best price is offered to the client through effective negotiation
• Learn to become client’s first point of contact and handle the day-to-day management of the accounts
• Utilizing various propriety planning tools to generate learning and insight from data
• Learn and adapt to the evolving media landscape in Hong Kong on an ongoing basis

Requirements

• Associate degree or above in any discipline, major in Marketing or Media would be an advantage, with 1 year of relevant experience
• Fluent in English and Cantonese, with strong written and spoken communication skills; Mandarin proficiency would be an advantage
• Good PC skill, and proficiency in the full suite of Microsoft Office tools
• Ability to build relationship internally and externally
• Ability to cope with pressure and manage multi-task well in a fast-paced environment as an active team player
• Passionate in media innovation and data insights
• Self-learner, strong attention to detail and being numerate

We offer 5 days' work and attractive compensation package to suitable candidates.

Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purposes.

Location

Hong Kong

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent

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Hirer responsiveness Salary match Number of applicants

Advertising, Marketing & Communications Services More than 10,000 employees

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.

Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.