Social & KOL Strategy Lead: Creator Partnerships

Dentsu Hong Kong Limited; Hong Kong; On-site; HKD 720,000 - 960,000; Full time

Job summary

Dentsu Hong Kong Limited is seeking a social media native who thinks like a content creator and operates like a strategist. You will own the full social lifecycle for clients—from trend-spotting and content planning to hands-on execution and reporting, plus media boosts and KOL coordination.

You will be the daily contact clients trust, the social expert your internal teams rally around, and the person who knows which creator is about to break through.

Qualifications

• 5+ years of social media and/or influencer management experience in an agency environment

Responsibilities

• Be the daily point of contact for clients, responsive, reliable, someone they trust
• Build and manage content calendars rooted in platform best practices, cultural moments, and brand strategy
• Develop social ideas and content copywriting, partnering with the art team on visuals
• Plan and execute paid social and media boosting
• Report on performance clearly, turning data into actionable recommendations
• Spot trends, platform updates, and cultural moments to inspire teammates around you
• Source and shortlist influencers and creators for pitches and retainer clients, matched to brief and budget
• Ideate content direction for influencer collaborations, keeping it on-brand and native to each creator
• Manage influencers end-to-end: contracts, paperwork, briefings, and approvals
• Follow shoots on the ground, keeping creators, clients, and the internal team aligned on the day
• Support with post-campaign reporting to capture KOL post-performance
• Stay ahead of Hong Kong's creator landscape, famous names and emerging ones, across every category
• Comfortable owning influencer paperwork and logistics, and hands-on during shoots
• Deeply fluent in social platforms: formats, algorithms, and what's changing
• Embrace AI tools to move faster and think bigger
• Analytical, organized, self-directed

Skills

Social media management

Influencer management

KOL sourcing

Content planning

English

Cantonese

Paid social

Job description

Dentsu Hong Kong Limited is seeking a social media native who thinks like a content creator and operates like a strategist. You will own the full social lifecycle for clients—from trend-spotting and content planning to hands-on execution and reporting, plus media boosts and KOL coordination.

You will be the daily contact clients trust, the social expert your internal teams rally around, and the person who knows which creator is about to break through.