Senior Officer, Card Growth & Cobrand Partnership

Dah Sing Financial Group; Hong Kong; On-site; HKD 223,000 - 446,000; Full time

Job summary

Dah Sing Bank is seeking a Senior Officer, Card Growth & Cobrand Partnership in Hong Kong to drive the credit card portfolio growth through targeted marketing campaigns, product management, and strong cross‑functional collaboration with partners.

The role requires a bachelor’s degree and 2–3 years of retail banking marketing experience; proficiency in English and Chinese; it offers opportunities to influence card programs and customer experience.

Qualifications

• Bachelor’s degree in Business Administration or Marketing.
• 2–3 years of marketing experience in retail banking.
• Experience in credit card product management and cross‑functional collaboration.
• Strong numerical attention and data analysis.
• Excellent English and Chinese communications.

Responsibilities

• Assist in marketing programs, new product development and card acquisition campaigns to achieve targets.
• Collaborate with partners on program implementation and day-to-day activities.
• Coordinate with internal teams, partners, or vendors to deliver campaigns on time and in quality.
• Liaise with agencies to produce marketing collateral and maintain webpages.
• Support product enhancements and new product development to meet market changes and customer needs.
• Monitor campaign performance and track results against KPIs.
• Budget and expenses management including invoice settlements.

Skills

Marketing

Analytical skills

Interpersonal skills

Team player

English

Chinese

Education

Bachelor’s degree in Business Administration or Marketing

Job description

Senior Officer, Card Growth & Cobrand Partnership

To support on growing the portfolio of Dah Sing Bank credit cards and achieving business KPIs through effective marketing campaigns, product & channel management, and delivery of new product(s).

Main Responsibilities:

Assist in the development and execution of marketing programs, new product development and card acquisition campaigns to deliver business acquisition targets

Work closely with partners on program implementation and day-to-day collaboration

Coordinate with internal parties, partners, or vendors to deliver marketing campaigns in a quality and timely manner

Liaise with advertising agency and produce quality marketing collateral (including webpage maintenance)

Support on product enhancement / new product development to cope with market changes, regulatory requirements and to improve on customer experience

Monitor campaign response and prepare the program result tracking

Budget and expenses management (including invoice settlement)

To meet the challenge, you should have the following qualifications and attributes:

Bachelor’s degree holder, preferably in Business Administration or Marketing

2 to 3 years of experience in marketing in retail banking business

Experience in product management of credit card products, project management and collaboration with Card Associations will be an advantage

Good analytical skills and keen attention to numerical details

Strong interpersonal skills, good team player and detail oriented

Good command of both written and spoken English and Chinese

Please note that only shortlisted candidates will be notified.