Senior Manager, Customer Analytics & Insights

Leadingnation; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

AIA is seeking a seasoned Customer Analytics Product Manager to act as the primary SME for customer analytics across Marketing, Business Units, Data Science and Technology teams in the Asia-Pacific region.

You will define standard data foundations, automate pipelines and partner with leadership to roadmap analytics products including lead scoring, propensity models and cross-sell strategies. Strong communication and regional marketing experience are essential.

Qualifications

• Bachelor or Post-Graduate degree in Life Insurance/Financial Services, with marketing focus.
• Direct hands-on experience driving customer repurchase, especially regionally.
• Actuarial background considered an advantage; strong communication and analytics skills.

Responsibilities

• Serve as the primary SME for customer analytics, bridging Marketing, Business Units, Data Science, Data Engineering and Tech teams.
• Define and operationalize customer data foundations and scalable data pipelines.
• Develop and maintain roadmap for customer analytics products (lead scoring, propensity models, cross-sell, LTV).
• Translate business requirements into analytical solutions and data products.
• Embed analytics capabilities into marketing activation and customer engagement programs.

Skills

Customer analytics

Stakeholder management

Data & analytics

Regional marketing experience

Actuarial knowledge

Education

Bachelor or post-graduate degree in Life Insurance/Financial Services

15+ years’ experience in Life Insurance/Financial Services (Marketing)

Job description

AIA is seeking a seasoned Customer Analytics Product Manager to act as the primary SME for customer analytics across Marketing, Business Units, Data Science and Technology teams in the Asia-Pacific region.

You will define standard data foundations, automate pipelines and partner with leadership to roadmap analytics products including lead scoring, propensity models and cross-sell strategies. Strong communication and regional marketing experience are essential.