Principal, Customer Insights & Value Analytics

AIA Hong Kong and Macau; Hong Kong; On-site; HKD 300,000 - 400,000; Full time

Job summary

AIA Hong Kong and Macau is seeking a data-driven individual to join their Customer Intelligence Management team. This role focuses on integrating customer data to drive insights for impactful marketing strategies that enhance customer experiences.

The successful candidate will leverage both internal data and external research to provide actionable insights, ensuring effective collaboration across various teams. A strong analytical background and proficiency with data tools are essential for success in this position.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Detail-oriented with focus on data accuracy.
• Experience with data visualization tools.

Responsibilities

• Drive insights from customer data for marketing campaigns.
• Develop customer segmentation models for targeting.
• Provide recommendations to senior management.
• Collaborate with cross-functional teams for integration.
• Create reports and dashboards for stakeholders.

Skills

Data analysis

Customer segmentation

Strategic thinking

Collaboration

Communication

Project management

Education

Bachelor’s degree in Marketing, Business, or Statistics

Master’s degree

Tools

SQL

R

Python

Tableau

Power BI

Job description

AIA Hong Kong and Macau is seeking a data-driven individual to join their Customer Intelligence Management team. This role focuses on integrating customer data to drive insights for impactful marketing strategies that enhance customer experiences.

The successful candidate will leverage both internal data and external research to provide actionable insights, ensuring effective collaboration across various teams. A strong analytical background and proficiency with data tools are essential for success in this position.