Senior, HK.com

Nike; Hong Kong; On-site; HKD 1,004,000 - 1,451,000; Full time

Job summary

NIKE, Inc. is seeking a commercial professional to join the HK.com team to drive financial goals and Nike Direct strategy in HK & Macau.

You will oversee daily operations of the HK.com store, ensure accurate product data, and lead campaigns to boost traffic, conversion, and revenue. The role requires a self-motivated, strategic problem-solver with strong digital commerce and financial expertise, fluent in English and Chinese, with at least 5 years of D2C e-commerce experience.

Qualifications

• Bachelor's degree in E-commerce, digital marketing or business administration.
• 5+ years of direct-to-consumer e-commerce experience in retail or consumer goods.
• Experience with CRM automation and retention strategies; knowledge of content management and social media marketing.

Responsibilities

• Oversee daily operations of the HK.com store and ensure accurate product listings, inventory, pricing, and content.
• Develop strategies to achieve online sales and customer acquisition targets while driving KPIs like traffic, conversion, retention and revenue.
• Enhance site merchandising, product storytelling and cross-selling opportunities.
• Lead online execution of campaigns, seasonal launches and promotions.
• Leverage Nike membership program to increase retention, repeat purchases, and customer reactivation through segmentation and targeted promotions.
• Collaborate with cross-functional teams to align with global digital roadmaps and brand guidelines.

Skills

Analytical skills

Communication skills

Strategic thinking

Education

Bachelor's degree in E-commerce / Digital marketing / Business administration

Tools

CRM automation

Content management

Social media marketing

Job description

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Who We Are Looking For

Our team is looking for a commercial professional to join our HK.com team to deliver on financial goals for the business and also drive longer-term Nike Direct Strategy to build unbreakable relationships with our Athletes in HK & Macau market. This is a fast-paced position where you will drive collaboration across multiple teams at Nike. The person is a self-motivated, strategic problem-solver with strong digital commerce and financial expertise, committed to advancing consumer engagement.

What You Will Work On

Oversee daily operations of the HK.com store, ensuring accurate product listings, inventory, pricing, and content to deliver a seamless customer journey. Develop strategies to achieve online sales and customer acquisition targets while driving KPIs - traffic, conversion, retention, and revenue. Enhance site merchandising, product storytelling, and cross-selling opportunities. Lead the online execution of key campaigns, seasonal launches, and promotional events. Leverage membership program to increase retention, repeat purchases, and customer reactivation through segmentation, automated sales journeys, and targeted promotions. Collaborate with the GC team to align with global digital roadmaps and brand guidelines.

Who You Will Work With

You will report to the HK.com Manager and build strong relationships with cross-functional partners across Nike. You will work closely with Merchandising, Planning, Digital Marketing, Supply Chain, and Logistics to align assortment and marketing plans, accelerate inventory turnover, and address slow-moving stock through targeted promotions and ship-from-store operations. You will also partner with Tech and service partners to oversee the site experience, resolve platform issues, and manage enhancements.

What You Bring

• Bachelor's degree in E-commerce / Digital marketing / Business administration, or a related field
• At least 5 years of direct-to-consumer e-commerce experience in the retail or consumer goods industry
• Experience in CRM automation and retention strategies, knowledge of content management and social media marketing is preferred
• Strong analytical skills and commercial acumen
• Ability to embrace change, act courageously, build trust, think strategically, and foster effective teamwork
• Strong communication skills, with proficiency in English and Chinese, incl spoken Cantonese and Mandarin