Senior, HK.com

Nike Hong Kong Ltd; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Nike HK.com is seeking a commercial professional to drive online performance and oversee daily HK.com operations, ensuring accurate product listings, pricing, and engaging content for a seamless customer journey.

You will partner with Merchandising, Planning, Digital Marketing, Supply Chain and Tech to execute campaigns, optimize loyalty programs and grow online sales for the HK & Macau market.

Qualifications

• Bachelor’s degree in E-commerce / Digital marketing / Business administration.
• 5+ years of direct-to-consumer e-commerce experience in the retail or consumer goods industry.
• Experience in CRM automation and retention strategies.
• Strong analytical skills and commercial acumen.
• Fluent in English and Chinese, including Cantonese and Mandarin, with strong communication.

Responsibilities

• Oversee daily operations of the HK.com store, ensuring accurate product listings, inventory, pricing and content.
• Develop strategies to achieve online sales and customer acquisition targets while driving KPIs (traffic, conversion, retention, and revenue).
• Enhance site merchandising, product storytelling and cross-selling; lead online execution of campaigns, launches and promotions.
• Leverage membership program to increase retention, repeat purchases and reactivation through segmentation and automated journeys.
• Collaborate with global teams to align with digital roadmaps and brand guidelines.

Skills

CRM automation

Data analysis

Strategic thinking

Teamwork

Communication skills

Bilingual English/Chinese

Education

Bachelors in E-commerce/Digital marketing/Business

Job description

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

WHO WE ARE LOOKING FOR

Our team is looking for a commercial professional to join our HK.com team to deliver on financial goals for the business and also drive longer-term Nike Direct Strategy to build unbreakable relationships with our Athletes in HK & Macau market.

This is a fast-paced position where you will drive collaboration across multiple teams at Nike. The person is a self-motivated, strategic problem-solver with strong digital commerce and financial expertise, committed to advancing consumer engagement.

WHAT YOU WILL WORK ON

Oversee daily operations of the HK.com store, ensuring accurate product listings, inventory, pricing, and content to deliver a seamless customer journey. Develop strategies to achieve online sales and customer acquisition targets while driving KPIs - traffic, conversion, retention, and revenue.

Enhance site merchandising, product storytelling, and cross-selling opportunities. Lead the online execution of key campaigns, seasonal launches, and promotional events. Leverage membership program to increase retention, repeat purchases, and customer reactivation through segmentation, automated sales journeys, and targeted promotions.

Collaborate with the GC team to align with global digital roadmaps and brand guidelines.

WHO YOU WILL WORK WITH

You will report to the HK.com Manager and build strong relationships with cross-functional partners across Nike.

You will work closely with Merchandising, Planning, Digital Marketing, Supply Chain, and Logistics to align assortment and marketing plans, accelerate inventory turnover, and address slow-moving stock through targeted promotions and ship-from-store operations. You will also partner with Tech and service partners to oversee the site experience, resolve platform issues, and manage enhancements.

WHAT YOU BRING

• Bachelor’s degree in E-commerce / Digital marketing / Business administration, or a related field
• At least 5 years of direct-to-consumer e-commerce experience in the retail or consumer goods industry
• Experience in CRM automation and retention strategies, knowledge of content management and social media marketing is preferred
• Strong analytical skills and commercial acumen
• Ability to embrace change, act courageously, build trust, think strategically, and foster effective teamwork
• Strong communication skills, with proficiency in English and Chinese, incl spoken Cantonese and Mandarin