Manager, eCommerce & CRM (Apparel Industry)

Rise Associates Asia Limited; Hong Kong; On-site; HKD 600,000 - 950,000; Full time

Job summary

Rise Associates Asia Limited in Hong Kong is seeking a Senior E-commerce CRM Lead to own market-specific sales plans across HK, SG, and Vietnam. You will translate targets into site, CRM, and membership initiatives and collaborate with local marketing to deliver high-converting customer experiences across stores and digital channels.

You will design CRM logic, optimize the conversion funnel, and manage live messaging programs. English proficiency is required; Cantonese/Mandarin are a strong plus.

Qualifications

• Experience owning e-commerce sales targets and/or customer acquisition KPIs in retail, fashion, or lifestyle industries.
• Strong numerical ability with demonstrated experience pivoting strategy mid-year to course-correct performance.
• Fluency in English; Cantonese or Mandarin a strong plus.

Responsibilities

• Own market-by-market e-commerce sales plans and KPIs across HK, SG, and Vietnam.
• Translate commercial targets into actionable site, CRM, and membership initiatives.
• Partner with local marketing to ensure aligned, high-converting customer experiences across physical stores and digital channels.
• Design robust CRM logic, including customer segmentation, RFM modeling, loyalty mechanics, consent, and list hygiene.
• Optimize the e-commerce conversion funnel via site merchandising priorities, campaign landings, UX/SEO briefs, and on-site tools (search, chat, personalization).
• Set system logic and governance rules for ESP, membership, and messaging stacks in close collaboration with IT and external vendors.
• Manage live EDM, SMS, and membership programs—moving beyond static calendars to real-time engagement.
• Oversee weekly site performance, offer architecture, landing pages, and test-and-learn initiatives.
• Continuously track metrics; design mid-period recovery plans when targets are at risk.
• Lead weekly performance reviews tracking targets vs actual, new vs existing sales, conversion, and LTV.
• Provide clear, noise-free commercial insights to executive leadership.
• Leverage AI tools and modern tech capabilities in daily operations to drive speed, efficiency, and channel innovation.

Skills

E-commerce targets

Customer acquisition

CRM design

Analytical skills

Tools

ESP platforms

Web analytics

CRM platforms

Job description

Responsibilities

Own market-by-market e-commerce sales plans and customer acquisition KPIs across HK, SG, and Vietnam.

Translate commercial targets into actionable site, CRM, and membership initiatives.

Partner with local marketing and campaign teams to ensure aligned, high-converting customer experiences across physical stores and digital channels.

Design robust CRM logic, including customer segmentation, RFM modeling, loyalty mechanics, consent, and list hygiene.

Optimize the e-commerce conversion funnel via site merchandising priorities, campaign landings, UX/SEO briefs, and on-site tools (search, chat, personalization).

Set system logic and governance rules for ESP, membership, and messaging stacks in close collaboration with IT and external vendors.

3. Execution & Campaign Performance

Manage live EDM, SMS, and membership programs—moving beyond static sending calendars to real-time engagement.

Oversee weekly site performance, offer architecture, landing pages, and test-and-learn initiatives.

Continuously track metrics; actively design and execute mid-period recovery plans when targets are at risk.

Lead weekly performance reviews tracking target vs. actual, new vs. existing sales, conversion, and LTV.

Provide clear, noise-free commercial insights to executive leadership.

Leverage AI tools and modern tech capabilities in daily operations to drive speed, efficiency, and channel innovation.

Requirements

Experience: Proven track record owning e-commerce sales targets and/or customer acquisition KPIs in retail, fashion, or lifestyle industries ideally.

Technical Skills: Hands-on experience with Email Service Providers (ESPs), customer messaging tools, and web analytics platforms.

Commercial Acumen: Strong numerical ability with demonstrated experience pivoting strategy mid-year to course-correct performance.

Agility & Learning Mindset: Adaptable to fast-shifting market dynamics, open to new tools/technologies (including AI), and quick to build fluency in new areas.

Languages: Professional fluency in English is required; Cantonese or Mandarin is a strong plus.