Senior E-Commerce Growth & Strategy Lead

Nike Hong Kong Ltd; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Nike HK.com is seeking a commercial professional to drive online performance and oversee daily HK.com operations, ensuring accurate product listings, pricing, and engaging content for a seamless customer journey.

You will partner with Merchandising, Planning, Digital Marketing, Supply Chain and Tech to execute campaigns, optimize loyalty programs and grow online sales for the HK & Macau market.

Qualifications

• Bachelor’s degree in E-commerce / Digital marketing / Business administration.
• 5+ years of direct-to-consumer e-commerce experience in the retail or consumer goods industry.
• Experience in CRM automation and retention strategies.
• Strong analytical skills and commercial acumen.
• Fluent in English and Chinese, including Cantonese and Mandarin, with strong communication.

Responsibilities

• Oversee daily operations of the HK.com store, ensuring accurate product listings, inventory, pricing and content.
• Develop strategies to achieve online sales and customer acquisition targets while driving KPIs (traffic, conversion, retention, and revenue).
• Enhance site merchandising, product storytelling and cross-selling; lead online execution of campaigns, launches and promotions.
• Leverage membership program to increase retention, repeat purchases and reactivation through segmentation and automated journeys.
• Collaborate with global teams to align with digital roadmaps and brand guidelines.

Skills

CRM automation

Data analysis

Strategic thinking

Teamwork

Communication skills

Bilingual English/Chinese

Education

Bachelors in E-commerce/Digital marketing/Business

Job description

Nike HK.com is seeking a commercial professional to drive online performance and oversee daily HK.com operations, ensuring accurate product listings, pricing, and engaging content for a seamless customer journey.

You will partner with Merchandising, Planning, Digital Marketing, Supply Chain and Tech to execute campaigns, optimize loyalty programs and grow online sales for the HK & Macau market.