Senior E-Commerce Lead, HK.com: Growth & Strategy

Nike; Hong Kong; On-site; HKD 1,004,000 - 1,451,000; Full time

Job summary

NIKE, Inc. is seeking a commercial professional to join the HK.com team to drive financial goals and Nike Direct strategy in HK & Macau.

You will oversee daily operations of the HK.com store, ensure accurate product data, and lead campaigns to boost traffic, conversion, and revenue. The role requires a self-motivated, strategic problem-solver with strong digital commerce and financial expertise, fluent in English and Chinese, with at least 5 years of D2C e-commerce experience.

Qualifications

• Bachelor's degree in E-commerce, digital marketing or business administration.
• 5+ years of direct-to-consumer e-commerce experience in retail or consumer goods.
• Experience with CRM automation and retention strategies; knowledge of content management and social media marketing.

Responsibilities

• Oversee daily operations of the HK.com store and ensure accurate product listings, inventory, pricing, and content.
• Develop strategies to achieve online sales and customer acquisition targets while driving KPIs like traffic, conversion, retention and revenue.
• Enhance site merchandising, product storytelling and cross-selling opportunities.
• Lead online execution of campaigns, seasonal launches and promotions.
• Leverage Nike membership program to increase retention, repeat purchases, and customer reactivation through segmentation and targeted promotions.
• Collaborate with cross-functional teams to align with global digital roadmaps and brand guidelines.

Skills

Analytical skills

Communication skills

Strategic thinking

Education

Bachelor's degree in E-commerce / Digital marketing / Business administration

Tools

CRM automation

Content management

Social media marketing

Job description

NIKE, Inc. is seeking a commercial professional to join the HK.com team to drive financial goals and Nike Direct strategy in HK & Macau.

You will oversee daily operations of the HK.com store, ensure accurate product data, and lead campaigns to boost traffic, conversion, and revenue. The role requires a self-motivated, strategic problem-solver with strong digital commerce and financial expertise, fluent in English and Chinese, with at least 5 years of D2C e-commerce experience.