Senior Associate, App Growth (Hong Kong)

Klook; Hong Kong; Presencial; HKD 300.000 - 520.000; Jornada completa

Descripción de la vacante

Klook in Hong Kong seeks a Senior Associate, App Growth to drive scalable app install campaigns across ASA, Google UAC and DSP channels. You will collaborate with Analytics to structure, measure, and optimize campaigns while advancing automation to reduce errors and speed workstreams.

You will build robust workflows, run tests, and ensure rigorous incrementality measurement and pLTV inputs, leveraging SQL skills and platform familiarity for data-driven decisions.

Formación

• Comfortable working with data and thinking in structural patterns.
• Familiarity with automation tools or scripting is a strong signal.
• Detail-oriented with operational discipline to catch errors.
• Clear communicator who flags issues and summarizes status.
• Strong SQL skills to pull and sense-check data independently.
• Hands-on exposure to ASA, Google UAC, Paid Social or a mobile DSP is a plus.

Responsabilidades

• Support day-to-day campaign operations across App Growth UA channels (ASA, UAC, DSP).
• Manage campaign budgets, bids, and structures within brief.
• Check configurations for misconfigurations and tracking issues; flag to Manager.
• Surface performance anomalies during regular check-ins and reporting cycles.
• Assist in maintaining automation playbooks and templates across paid UA.
• Support technical projects related to tracking infrastructure (MMP, SDK, SKAN, CAPI) and pLTV model inputs.
• Flag gaps in workflows for senior review.
• Set up creative and bidding tests with proper naming conventions and tagging.
• Maintain test docs and results for readouts.
• Collaborate with Data Science to ensure configurations support incrementality measurement.

Conocimientos

SQL

Automation tools

Attention to detail

Clear communicator

Data analysis

Herramientas

ASA

Google UAC

Paid Social

DSP

Descripción del empleo

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination.

We operate a mobile-first, curated platform featuring diverse experiences across global destinations.

Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

Role Overview

Role Title: Senior Associate, App Growth

Function: Marketing

Employment Type: Full-Time

The Mission

As Senior Associate on the App Growth team, you will play a key role in how Klook drives quality app installs at scale across Apple Search Ads (ASA), Google UAC, and DSP/programmatic channels. This is not a purely executional role. As campaign operations become increasingly automated, your value lies in supporting the systems that power them, contributing to the workflows that keep spend efficient and measurement clean, and helping the team move faster with fewer errors.

You will work across platforms and campaign types, partnering with the Manager, Analytics and Data Science to ensure campaigns are structured correctly, measured accurately against attribution, incrementality and pLTV, and continuously optimized. If you are someone who wants to understand how things work, not just run them, then this role is built for you.

What You'll Do

Campaign Operations & QA

• Support day-to-day campaign operations across App Growth UA channels, including but not limited to ASA, Google UAC, and DSP platforms
• Managing campaign budgets, bids, and keyword/audience/creative structures within brief.
• Check campaign structures for misconfigurations, budget errors, and tracking issues, flagging to the Manager.
• Surface performance anomalies with context during regular check-ins and reporting cycles

Workflow & Automation Support

• Assist in maintaining automation playbooks, campaign templates, and workflow documentation used across paid UA.
• Support R&D and Analytics on technical projects related to tracking and attribution infrastructure (MMP, SDK, SKAN, CAPI, etc), and pLTV model inputs.
• Flag gaps or inefficiencies in current workflows for senior team members to review.

Testing & Measurement Support

• Assist in setting up creative and bidding tests as directed by the Manager, ensuring naming conventions and tagging are accurate and flag any discrepancies during test.
• Maintain test documentation and result logs to ensure the team has clean records for readouts.
• Partner with Data Science to ensure campaign configurations support rigorous incrementality measurement and maintain the integrity of test outcomes.

The Ideal Candidate

• Comfortable working with data with a solid ability to think in structural patterns, recognizing how campaign components, bidding rules, and attribution logic in app marketing.
• Familiarity with automation tools, rules-based bid management, or scripting is a strong signal.
• Detail-oriented with enough operational discipline to catch errors before they compound.
• Clear communicator who can flag issues and summarize status without needing to be prompted.
• Strong SQL skills - comfortable writing queries to pull, organize, and sense-check campaign and performance data independently.
• Prior hands-on exposure to at least one of ASA, Google UAC, Paid Social, or a mobile DSP is a plus.

Why Join Us?

The Playground: You will help manage one of the largest and most complex travel app UA portfolios in the world, spanning ASA, UAC, and DSP channels across every Klook market.

Precision at Scale: We aren't just buying installs; we're building a measurement-driven acquisition engine tied to pLTV and iROAS. You will see directly how disciplined execution moves the number.

Global Impact: Your campaigns will directly inspire people to leave their homes and experience the world. You are selling memories, not widgets.

Klook is proud to be an equal opportunity employer.

We hire talented and passionate people of all backgrounds.

We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive.

We're dedicated to creating a welcoming and supportive culture where everyone belongs.