App Growth & Performance Executive

Ultima Markets; Hong Kong; On-site; HKD 334,800 - 558,000; Full time

Job summary

Ultima Markets is seeking a data-driven App Growth & Performance Executive to enhance the lifecycle of its mobile trading application. This role focuses on user acquisition through paid channels, mastering ASO strategies, and maximizing retention via strategic in-app engagement.

The ideal candidate should have 2-3 years of relevant experience, particularly in Digital or Growth Marketing, and possess strong analytical skills. Join a dynamic team to drive impactful growth!

Qualifications

• 2-3 years of hands-on experience in Digital Marketing, Growth Marketing, or Performance Marketing.
• Experience with Mobile Apps marketing is highly preferred.
• Proven experience in managing digital marketing agencies.

Responsibilities

• Execute, monitor, and optimize paid app campaigns.
• Own the organic growth strategy and collaborate with ASO agency.
• Design and execute lifecycle marketing campaigns using in-app engagement.

Skills

Digital Marketing

Growth Marketing

Performance Marketing

Analytical Skills

ASO Tools (Sensor Tower, AppTweak, etc.)

Job description

We are looking for a data-driven App Growth & Performance Executive to drive the end-to-end user lifecycle of our mobile trading application. In this role, you will not just buy traffic, but own the full growth funnel—from scaling user acquisition (via both paid channels and agencies) and mastering ASO, to maximizing user retention through strategic in-app engagement (push notifications, vouchers, and banners). If you love analyzing data to turn insights into actionable growth, this is the perfect stage for you.

Key Responsibiliti

• esApp User Acquisition: Execute, monitor, and optimize paid app campaigns (Google UAC, Apple Search Ads, Meta App Installs). Act as the main point of contact to manage advertising agencies, ensuring campaigns are delivered on time and meet ROI/CPA target
• s.App Store Optimization (ASO) & Organic Growth: Own the organic growth strategy. Oversee and collaborate with ASO agency to optimize app store listings (keywords, screenshots, previews) on Apple App Store and Google Play. Monitor organic rankings and conversion rates to ensure the agency delivers measurable growt
• h.User Engagement & Retention Strategy: Design and execute lifecycle marketing campaigns using in-app vouchers, push notifications, and in-app banners to drive First Time Deposits (FTDs), boost active users, and reduce chur
• n.Data Analytics & Insights: Utilize mobile measurement partners (MMPs) and analytics tools to track the entire user journey. Analyze campaign performance, user behavior, and product funnels to provide actionable insights for growt
• h.Cross-functional Collaboration: Partner with Content, Design, and Product teams to continuously test new creatives, landing pages, and in-app user flows.

Qualifications & Requireme

• ntsExperience: 2-3 years of hands‑on experience in Digital Marketing, Growth Marketing, or Performance Marketing. Experience with Mobile Apps marketing is highly preferr
• ed.Industry Knowledge: Experience in Financial Services, FinTech, or eCommerce is a pl
• us.Agency Coordination: Proved experience in managing digital marketing agencies or ASO agencies. Knows how to review agency proposals and hold them accountable for KP
• Is.ASO Proficiency: Experience with ASO tools like Sensor Tower, AppTweak, or MobileAction is a pl
• us.Analytical Skills: Strong analytical skills with Excel. You are ROI-driven, love testing new creatives/angles, learning from data, and solving proble
• ms.Traits: Passionate about data, financial markets/FinTech, and possesses a strong "test-and-learn" minds
• et.Language: Fluent in English, Cantonese, and Mandar