Manager / Senior Manager, App Growth (Hong Kong)

Klook; Hong Kong; On-site; HKD 800,000 - 1,200,000; Full time

Job summary

Klook’s app growth leader role invites you to scale user acquisition and retention across major mobile channels, shaping how millions of travellers discover experiences. You will own measurement, attribution, and optimization within a privacy-first framework while partnering with data science, CRM, and engineering teams.

Reporting to Marketing, this full-time role in Hong Kong or Singapore requires hands-on experience with UA, MMPs, and experimentation, plus a track record of cross-market growth

Qualifications

• 6+ years in app growth / performance marketing.
• Hands-on ownership of UA across Google App Campaigns and Apple Search Ads.
• Deep understanding of SKAN and privacy-led measurement.
• Strong SQL and data-driven decision making.
• Experience with OEM partnerships and cross-market scaling.

Responsibilities

• Own app growth across Google App Campaigns (ACi), Apple Search Ads, and mobile DSPs.
• Develop and manage OEM partnerships for device preloads and on-device placements.
• Drive web-to-app strategies to convert mobile web traffic into app installs.
• Own app measurement and attribution, translating signals into a single truth.
• Design and run experiments, including A/B tests and incrementality studies.
• Establish repeatable app-first optimisation playbooks and best practices.

Skills

App growth

User acquisition

Performance marketing

MMPs

SQL

A/B testing

Tableau/Looker

Partnerships

Tools

GA4

Tableau

Looker

AppsFlyer

Adjust

Job description

The Mission

Klook’s app is at the centre of how millions of travellers discover, plan, and book experiences around the world. In this role, you will own how we scale app growth - from acquiring high-value users to strengthening the app-first optimisation and measurement systems that power long-term impact.

The Mission

Klook’s app is at the centre of how millions of travellers discover, plan, and book experiences around the world. In this role, you will own how we scale app growth - from acquiring high-value users to strengthening the app-first optimisation and measurement systems that power long-term impact.

This role goes beyond running campaigns. You will be a trusted, data-fluent contributor to app growth decision-making - shaping, measuring, and optimising performance in a privacy-first world. This includes hands-on management of key paid advertising channels and partnerships, as we continue to test, learn, and scale globally.

At Klook, we work hard and play hard, upkeeping our high-performing culture guided daily by our 6 core values:

• Customer First


• Push Boundaries


• Critical Thinking


• Build for Scale


• Less is More


• Win as One

If you’re excited by building growth systems that operate across markets, platforms, and moments of travel, this role is for you.

About The Role

Function: Marketing

Seniority Level: Manager / Senior Manager

Employment Type: Full time

Hiring location: Singapore or Hong Kong

Key Responsibilities

• Own app growth across Google App Campaigns (ACi), Apple Search Ads, and mobile DSPs, driving high-quality user acquisition and retention through install- & event-based optimisation frameworks.


• Develop and manage OEM partnerships for device preloads and other on-device placements.


• Drive web-to-app strategies to convert high-intent mobile web traffic into app installs.


• Own app measurement and attribution, translating install, conversion, and value signals (including app lifetime value) into a single source of truth for app growth performance.


• Design and execute experiments, including A/B tests and incrementality studies, and present data-driven recommendations to iteratively improve app growth performance and inform investment decisions.


• Set and uphold high operational standards, building repeatable app-first optimisation playbooks and best practices.

The "Must-Haves"\

• 6+ years of experience in app growth, user acquisition, or performance marketing, with direct, hands-on ownership of UA media buying across Google App Campaigns (ACi), Apple Search Ads, and mobile DSPs.


• Strong expertise in MMPs (e.g. AppsFlyer, Adjust) and app attribution across iOS and Android.


• Deep understanding of SKAN, privacy-led measurement, and post-install optimisation.


• Strong understanding of A/B testing and incrementality, with the ability to design experiments and translate results into optimisation decisions.


• Strong analytical skills, with hands-on ability to write SQL to query and interpret data independently, and experience building or maintaining performance dashboards (e.g. Tableau, Looker).

The Ideal Candidate (Hard Skills & Tech Stack)

• Proven track record scaling app growth for high-volume consumer apps, ideally within travel, e-commerce, or marketplace platforms.


• Proven experience building commercial partnerships (e.g. OEM, mobile DSPs), from qualifying, negotiation, and onboarding to ongoing account management.


• Strong capability optimising for user quality and LTV, using app-first optimisation models to guide execution and scaling decisions.


• Working fluency in app intelligence concepts, including MAU, DAU, retention cohorts, and post-install value signals, and how these inform UA strategy and trade-offs.


• Familiarity with a scripting language (e.g. Python, R) is a plus, though not required.


• Comfortable partnering with data science, analytics, CRM, and engineering teams to improve app-first optimisation, measurement quality, and learning velocity.


• Proven ability to operate across multiple markets with differing user behaviours, data maturity, and privacy constraints.

Why Join Us?

• The Playground: You will manage one of the largest and most complex travel ad accounts in the world. The data volume here is a strategist's dream.


• Performance Branding: We aren't just chasing installs; we are building a brand. You will define how Klook shows up on the screens of millions of travelers.


• Global Impact: Your campaigns will directly inspire people to leave their homes and experience the world. You are selling memories, not widgets

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter ("Agency"). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.