Principal, Marketing Analytics & Customer Growth

AIA Hong Kong and Macau; Hong Kong; Sur place; HKD 800 000 - 1 100 000; Plein temps

Résumé du poste

AIA Hong Kong and Macau is seeking a strategic marketer to help shape customer campaigns, leverage big data and analytics, and strengthen engagement across channels. You will work with distribution partners to design targeted communications for different segments and support senior management with actionable insights.

The role requires a bachelor’s degree and proven experience in financial institutions or insurance marketing, with bilingual proficiency in English and Chinese.

Qualifications

• Bachelor’s degree in Actuarial, Business, Marketing, or Statistics with at least 10 years’ relevant experience on business analyses, business development, and database marketing.
• Prior experience in financial institutions and knowledge of insurance business is preferred
• Digital experience
• Results focused, with a track record of achievement
• Strong interpersonal skills to liaise with various internal and external parties
• Good in problem-solving
• Proactive and is an Excellent team player
• Proficient in English and Chinese, spoken and written
• You are required to obtain relevant licence if your job involves in regulated activities

Responsabilités

• Continuous development & knowledge build-up of Team members in campaign execution, including the application of analytics model into customer campaigns;
• Prepare marketing plans and to support supervisor in execution; Work with different departments and team to prepare project plan & communication for campaign launch;
• Design and prepare agent/ customer communications and to coordinate with parties involved to ensure plans are execute smoothly within the agreed timeline;
• Work with different departments and distribution channels in promoting ECM campaigns/ initiatives and collecting feedback of campaign;
• Management of promotional budget;
• Provide support to team members in meeting business objective;
• Assist Department Head as a gate keeper in recommending promotional appeals arrangement

Connaissances

Big data

Data analytics

Customer campaigns

English

Chinese

Formation

Bachelor’s degree

Description du poste

AIA Hong Kong and Macau is seeking a strategic marketer to help shape customer campaigns, leverage big data and analytics, and strengthen engagement across channels. You will work with distribution partners to design targeted communications for different segments and support senior management with actionable insights.

The role requires a bachelor’s degree and proven experience in financial institutions or insurance marketing, with bilingual proficiency in English and Chinese.