Customer Analytics Lead: Strategy, Insights & Impact

AIA; Hong Kong; Presencial; HKD 900 000 - 1 300 000; Tempo integral

Resumo da oferta

AIA Hong Kong seeks a senior Customer Analytics Product Manager to lead the analytics product roadmap and act as the primary SME for customer analytics across Marketing, Business Units, Data Science, Data Engineering and Technology teams.

You will translate business requirements into scalable data products, build data foundations, and drive initiatives that enhance acquisition, engagement, retention and repurchase. Strong communication and actuarial insight are valued.

Qualificações

• Bachelor or Post-Graduate degree or at least 15 years’ experience in Life Insurance and Financial Services, especially in Marketing.
• Direct hands-on experience and proven success in driving customer repurchase, especially at a regional level, is compulsory.
• Actuarial background with technical knowledge and experience in product development and pricing is an advantage.
• Excellent communication skills, both written and verbal.
• Sound understanding of insurance-related financial metrics.
• Sound data and analytics experience.
• Strong business acumen and analytical thinking, with influence at leadership level.
• Strategic thinking, planning and execution skills.

Responsabilidades

• Define and prioritize the customer analytics product roadmap across Group and Business Units.
• Act as the product owner for customer analytics use cases, ensuring alignment between business priorities and technical development.
• Manage requirements gathering, business case development and stakeholder alignment for customer analytics initiatives.
• Monitor adoption, effectiveness and business impact of analytics products and recommend enhancements.
• Coordinate delivery across Data Science, Data Engineering, Martech and Technology teams.
• Translate business objectives into model requirements and success metrics.
• Work with Data Science teams to ensure models are explainable, actionable and scalable.
• Establish processes for monitoring model performance, adoption and commercial outcomes.
• Serve as the primary customer analytics SME for Group Marketing and Business Units.
• Embed customer intelligence into campaign planning, engagement and retention initiatives.

Conhecimentos

Customer analytics

Product ownership

Stakeholder management

Data storytelling

Cross-functional collaboration

Strategic thinking

Formação académica

Bachelor degree

Post-graduate degree

Descrição da oferta de emprego

AIA Hong Kong seeks a senior Customer Analytics Product Manager to lead the analytics product roadmap and act as the primary SME for customer analytics across Marketing, Business Units, Data Science, Data Engineering and Technology teams.

You will translate business requirements into scalable data products, build data foundations, and drive initiatives that enhance acquisition, engagement, retention and repurchase. Strong communication and actuarial insight are valued.