Brand Marketing, Specialist (Assistant Manager)

AIA Hong Kong; Hong Kong; On-site; HKD 480,000 - 600,000; Full time

Job summary

AIA Hong Kong is looking for a Brand Marketing Specialist (Assistant Manager) to drive brand marketing initiatives, plan campaigns, and collaborate with internal teams and external partners across Asia. This role focuses on creating engaging experiences, maintaining brand governance, and delivering measurable impact.

You will work closely with cross-functional teams, manage sponsorships and campaigns, and ensure brand consistency across channels while translating customer insights into

Qualifications

• Bachelor’s degree or above.
• 5+ years of experience in brand marketing, campaign management, or related roles.
• Creative thinking with attention to detail and a strong sense of brand aesthetics.
• Ability to effectively manage multiple priorities simultaneously in a fast-paced environment.
• Strong interpersonal and communications skills.
• Strong analytical and innovative problem-solving skills.
• Proficiency in Excel, Powerpoint.
• Proficiency in English and Chinese.
• Digital/social media savvy.

Responsibilities

• Support the creation and execution of brand and sponsorship campaigns, including content development and on-ground activations
• Plan and manage publicity strategies and advertising campaigns
• Collaborate closely with internal stakeholders, production houses, PR, marketing agencies to deliver engagement initiatives in a timely and efficient manner
• Support the planning and execution of celebrity engagements and partnerships
• Uphold brand guidelines and governance, and ensure consistency in brand representation across all internal and external communications
• Collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints
• Oversee project timelines, deliverables, and stakeholder coordination to ensure smooth execution of brand and sponsorship initiatives
• Track campaign performance, prepare post-campaign reports, and manage brand marketing budgets
• Handle ad-hoc projects and administrative tasks as required

Skills

Brand marketing

Campaign management

Digital marketing

Analytics

Excel

PowerPoint

English and Chinese

Education

Bachelor’s degree or above

Job description

Brand Marketing, Specialist (Assistant Manager)

Create connections that move people and business forward.

At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.

Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About the Role

Create connections that move people and business forward.

At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.

Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About the Role

Reporting to Director, Brand Marketing and Strategic Alliances, the incumbent is responsible to drive and implement brand marketing and strategic alliances initiatives to support business priorities. The role requires extensive collaboration with different business functions and external partners to maximise business benefits via various engagement and initiatives. The incumbent is also responsible for supporting company-wide initiatives for AIA Hong Kong and Macau, and AIA Group when required.

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities:

• Support the creation and execution of brand and sponsorship campaigns, including content development and on-ground activations
• Plan and manage publicity strategies and advertising campaigns
• Collaborate closely with internal stakeholders, production houses, PR, marketing agencies to deliver engagement initiatives in a timely and efficient manner
• Support the planning and execution of celebrity engagements and partnerships
• Uphold brand guidelines and governance, and ensure consistency in brand representation across all internal and external communications
• Collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints
• Oversee project timelines, deliverables, and stakeholder coordination to ensure smooth execution of brand and sponsorship initiatives
• Track campaign performance, prepare post-campaign reports, and manage brand marketing budgets
• Handle ad-hoc projects and administrative tasks as required

Minimum Job Requirements:

• Bachelor’s degree or above
• 5+ years of experience in brand marketing, campaign management, or related roles
• Creative thinking with attention to detail and a strong sense of brand aesthetics
• Ability to effectively manage multiple priorities simultaneously in a fast-paced environment
• Strong interpersonal and communications skills
• Strong analytical and innovative problem-solving skills
• Proficiency in Excel, Powerpoint
• Proficiency in English and Chinese
• Digital/social media savvy
• The incumbent is required to obtain relevant license if the job involves in regulated activities.
  

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

AIA Hong Kong & Macau has always recognized the importance of engaging in people’s lives. We uphold our brand promise of being a real life company to make a positive difference by helping people live longer, healthier, and better lives. We have gained insights from serving our customers over many generations. From product design, front line and support services to talent nurturing, these customer insights have helped us uphold the highest standard across all aspects of our business. AIA’s financial planners serve our customers with utmost sincerity and help them to turn their intangible feeling of love into something real, by protecting their loved ones with an insurance policy

AIA Hong Kong & Macau has always recognized the importance of engaging in people’s lives. We uphold our brand promise of being a real life company to make a positive difference by helping people live longer, healthier, and better lives. We have gained insights from serving our customers over many generations. From product design, front line and support services to talent nurturing, these customer insights have helped us uphold the highest standard across all aspects of our business. AIA’s financial planners serve our customers with utmost sincerity and help them to turn their intangible feeling of love into something real, by protecting their loved ones with an insurance policy

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