Performance Marketing Lead - Global App UA

Clove Hong Kong Ltd.; Hong Kong; On-site; HKD 420,000 - 700,000; Full time

Job summary

Clove Hong Kong Ltd. is seeking a Performance Marketing Specialist to drive paid user acquisition across Hong Kong, Taiwan and beyond. You will manage Meta and Google ads, own app install campaigns, and optimize CAC, CPA and ROAS against targets.

You will build Meta into a core growth channel, run creative AB tests, and use MMPs with GA4 to track results. The role rewards data-driven decision making and rapid experimentation to scale high-LTV user acquisition.

Qualifications

• 3+ years of paid acquisition with direct budget ownership.
• Hands-on campaign management on Meta (Facebook, Instagram) and Google.
• Fluent in Traditional Chinese (for HK/TW) and English.

Responsibilities

• Manage Meta and Google ad accounts end-to-end.
• Own app user acquisition from start to finish.
• Build Meta into a core growth channel.
• Plan, brief and test ad creatives and copy.
• Track results in an MMP and GA4; use AI and automation.
• Propose improvements and report on what works.

Skills

Paid acquisition

Campaign management

A/B testing

Data-driven optimization

Budget ownership

English fluency

Tools

GA4

MMP tracking

Facebook Ads Manager

Google Ads

Pixel

Job description

Clove Hong Kong Ltd. is seeking a Performance Marketing Specialist to drive paid user acquisition across Hong Kong, Taiwan and beyond. You will manage Meta and Google ads, own app install campaigns, and optimize CAC, CPA and ROAS against targets.

You will build Meta into a core growth channel, run creative AB tests, and use MMPs with GA4 to track results. The role rewards data-driven decision making and rapid experimentation to scale high-LTV user acquisition.