Overseas Performance Advertising Manager

moomoo; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

moomoo in Hong Kong is seeking a senior performance marketing lead to own multi-channel user acquisition for the Moomoo App. You will manage campaigns across Meta, Google, TikTok and other platforms, and build scalable regional growth playbooks.

You will collaborate with creative, data and product teams to translate insights into high-performing ads and landing experiences, while using AI tools to improve efficiency and analytics.

Qualifications

• Bachelor’s degree or above.
• 5+ years overseas performance marketing / UA experience.
• Hands-on campaign management on Meta, Google, TikTok, X or equivalent.

Responsibilities

• Lead performance user acquisition for Moomoo App in target markets via Meta, Google, TikTok, X and other ad channels.
• Analyze local investor personas, investment behaviors and user decision journeys and build multi-channel ad strategies.
• Optimize ad account structure, targeting, bidding and placements to lift full-funnel conversion efficiency.
• Build ad performance and attribution dashboards and run A/B tests to iterate strategies.
• Partner with creative, data and product teams to turn insights into ad creative directions and improve landing experience.
• Use AI tools to boost efficiency in ad operations, creatives and analytics.

Skills

UA management

Multi-channel strategy

Budget prioritization

A/B testing

Data analysis

Cross-team collaboration

English proficiency

AI in ads/analytics

Growth mindset

Education

Bachelor’s degree or above

Tools

AppsFlyer

GA

Job description

• Lead performance user acquisition for Moomoo App in target markets via Meta, Google, TikTok, X and other ad channels. Take ownership of acquisition volume, user acquisition cost and user quality.
• Analyze local investor personas, investment behaviors and user decision journeys. Build multi-channel ad strategies, set channel priorities and budget allocation, and adjust tactics to align with market changes.
• Optimize ad account structure, targeting, bidding and placements to lift full-funnel conversion efficiency from impression to conversion.
• Build ad performance and attribution dashboards. Run A/B tests and data reviews to iterate strategies and develop scalable regional growth playbooks.
• Partner with creative, data and product teams to turn user insights into ad creative directions and improve landing experience for better conversions.
• Use AI tools to boost efficiency in ad operations, creatives and analytics, and explore AI applications for performance growth.

• Bachelor’s degree or above, 5+ years overseas performance marketing / UA experience. Hands-on campaign management experience on at least two of Meta, Google, TikTok, X.
• Working English proficiency preferred.
• Able to design multi-channel strategies and make budget & channel prioritization decisions based on audience insights and business targets.
• Personal trading experience in HK/US stocks, funds or options; or prior marketing experience for fintech, brokerage and financial products.
• Solid understanding of ad attribution tools including AppsFlyer and GA. Skilled at A/B testing and data analysis to spot growth bottlenecks and opportunities.
• Familiar with AI tools to improve ads and analytics, keep up with new ad channels and tactics.
• Result-oriented with strong logic. Capable of cross-team collaboration and strategy execution in a fast-paced environment.