App Growth & Performance Marketing Specialist

ManpowerGroup; Hong Kong; Sur place; HKD 420 000 - 660 000; Plein temps

Résumé du poste

ManpowerGroup in Hong Kong is seeking an experienced Performance Marketing professional to lead paid user acquisition through Meta and Google campaigns. You will own end-to-end from audience targeting to creative testing and budget optimization, with a strong emphasis on delivering measurable ROI.

The role requires 3+ years in paid marketing, fluency in English and Traditional Chinese, and hands-on experience with Meta Ads and Google Ads.

Qualifications

• 3+ years of performance marketing or paid user acquisition with budget ownership.
• Hands-on experience with Meta Ads and Google Ads campaigns (Search, Performance Max, App Campaigns).
• Strong grasp of CPA, CAC, ROAS and LTV metrics for ROI optimization.
• Fluent in English and Traditional Chinese; Japanese would be a plus.
• Analytical mindset with the ability to translate data into optimization actions.

Responsabilités

• Manage and optimize paid campaigns across Meta (Facebook & Instagram) and Google with targeting, bidding, budget allocation, and creative testing.
• Drive end-to-end user acquisition focusing on app installs and growth while scaling campaigns.
• Develop new channels with Meta as a key growth driver and collaborate with teams to test creatives and messaging.
• Monitor performance via analytics and attribution platforms and provide actionable insights.
• Leverage automation, AI tools, and data-driven approaches to improve efficiency and results.
• Identify and test new growth opportunities and report learnings from campaigns.

Connaissances

Performance marketing

Budget management

A/B testing

Data-driven optimization

Cross-functional collaboration

Outils

Meta Ads

Google Ads

Analytics platforms

Attribution tools

Description du poste

ManpowerGroup in Hong Kong is seeking an experienced Performance Marketing professional to lead paid user acquisition through Meta and Google campaigns. You will own end-to-end from audience targeting to creative testing and budget optimization, with a strong emphasis on delivering measurable ROI.

The role requires 3+ years in paid marketing, fluency in English and Traditional Chinese, and hands-on experience with Meta Ads and Google Ads.