Performance Marketing Specialist (5 Days)

CLOVE HONG KONG LIMITED; Hong Kong; Sur place; HKD 350 000 - 520 000; Plein temps

Résumé du poste

Clove Hong Kong Limited is seeking a Performance Marketing Specialist to drive paid user acquisition in Hong Kong, Taiwan and beyond. You will plan, launch and optimize campaigns on Meta and Google while owning the budget and CPA/ROAS/LTV payback targets.

Collaborate with creative teams, monitor performance data, and deliver regular reports. We value hands-on campaign management, regional marketing experience, and familiarity with performance tracking and modern ad channels.

Qualifications

• 3+ years running paid acquisition with direct budget ownership, accountable for CPA, ROAS and LTV payback
• Hands-on campaign management on Meta (Facebook, Instagram) and Google (Search, PMax, App campaigns)
• Fluent in Traditional Chinese (for HK/TW) and English

Responsabilités

• Plan, launch and optimize paid campaigns on Meta and Google
• Own the budget and deliver on CPA, ROAS and LTV payback targets
• Collaborate closely with the creative team and improve ads based on performance data
• Keep tracking accurate and report results regularly

Connaissances

Budget ownership

Meta & Google campaigns

Bilingual Chinese/English

Description du poste

Performance Marketing Specialist (5 Days)

Clove is Japan’s leading TCG (Trading Card Game) and Oripa platform, expanding globally from our Hong Kong hub. We’re looking for a Performance Marketing Specialist to drive paid user acquisition in Hong Kong, Taiwan and beyond.

Responsibilities

Plan, launch and optimize paid campaigns on Meta and Google

Own the budget and deliver on CPA, ROAS and LTV payback targets

Collaborate closely with the creative team and improve ads based on performance data

Keep tracking accurate and report results regularly

Requirements

3+ years running paid acquisition with direct budget ownership, accountable for CPA, ROAS and LTV payback

Hands-on campaign management on Meta (Facebook, Instagram) and Google (Search, PMax, App campaigns)

Fluent in Traditional Chinese (for HK/TW) and English

Nice to Have

Experience in gacha, collectibles, toys or other high-LTV consumer apps and web services

Regional marketing experience

Experience launching TikTok, LINE or other ad channels

Hands-on tracking experience (pixel and CAPI event quality, MMP setup, UTM rules)

A/B testing and landing page or funnel experiments (Statsig is a plus)

Experience with BI tools such as Lightdash or Looker, and with automated reporting