Senior Performance Marketing Specialist

Clove Hong Kong Ltd.; Hong Kong; On-site; HKD 420,000 - 700,000; Full time

Job summary

Clove Hong Kong Ltd. is seeking a Performance Marketing Specialist to drive paid user acquisition across Hong Kong, Taiwan and beyond. You will manage Meta and Google ads, own app install campaigns, and optimize CAC, CPA and ROAS against targets.

You will build Meta into a core growth channel, run creative AB tests, and use MMPs with GA4 to track results. The role rewards data-driven decision making and rapid experimentation to scale high-LTV user acquisition.

Qualifications

• 3+ years of paid acquisition with direct budget ownership.
• Hands-on campaign management on Meta (Facebook, Instagram) and Google.
• Fluent in Traditional Chinese (for HK/TW) and English.

Responsibilities

• Manage Meta and Google ad accounts end-to-end.
• Own app user acquisition from start to finish.
• Build Meta into a core growth channel.
• Plan, brief and test ad creatives and copy.
• Track results in an MMP and GA4; use AI and automation.
• Propose improvements and report on what works.

Skills

Paid acquisition

Campaign management

A/B testing

Data-driven optimization

Budget ownership

English fluency

Tools

GA4

MMP tracking

Facebook Ads Manager

Google Ads

Pixel

Job description

Clove is Japan’s leading TCG (Trading Card Game) and Oripa platform, expanding globally from our Hong Kong hub. We’re looking for a Performance Marketing Specialist to drive paid user acquisition in Hong Kong, Taiwan and beyond.

Responsibilities

• Manage Meta (Facebook, Instagram) and Google ad accounts hands-on, covering campaign setup, bidding, audiences, budget pacing, creative testing and daily optimization against CAC, CPA and ROAS targets
• Own app user acquisition from start to finish, including app-install campaigns and MMP-based tracking and optimization
• Build Meta from scratch into a core growth channel
• Plan, brief and A/B test ad creatives and copy that convert
• Track results in an MMP and GA4, act on them quickly, and use AI and automation to get more done
• Propose and test improvement ideas on your own, and report clearly on what works

Requirements

• 3+ years running paid acquisition with direct budget ownership, accountable for CPA, ROAS and LTV payback
• Hands-on campaign management on Meta (Facebook, Instagram) and Google (Search, PMax, App campaigns)
• Fluent in Traditional Chinese (for HK/TW) and English

Nice to Have

• Experience in gacha, collectibles, toys or other high-LTV consumer apps and web services
• Regional marketing experience
• Experience launching TikTok, LINE or other ad channels
• Hands-on tracking experience (pixel and CAPI event quality, MMP setup, UTM rules)
• A/B testing and landing page or funnel experiments (Statsig is a plus)
• Experience with BI tools such as Lightdash or Looker, and with automated reporting