Partnerships Manager - APAC

Primer; Hong Kong; Remote; HKD 780,000 - 1,100,000; Full time

Benefits offered by this job

Fully remote and globally distributed

Competitive share options

Flexible holiday with 25 days minimum

Co-working space access

Workations & Company Retreat

Home office setup allowance (£500)

Generous learning budget

Private Medical Insurance

Job summary

Primer seeks a Partnerships leader to own APAC strategy and execution, building and scaling partner relationships that drive merchant opportunities and revenue. You’ll partner with Sales, Product, Engineering and Marketing across the region to accelerate growth.

The role emphasizes end-to-end partnership development, executive relationship management, and market presence with regional ecosystems, while championing a data-driven, collaborative approach.

Qualifications

• Proven track record in Partnerships, Business Development or Sales in payments, fintech, e-commerce or a related technology company.
• Track record building or scaling a partner-sourced pipeline motion with revenue impact.
• Strong understanding of payments ecosystems and partner-led growth.

Responsibilities

• Own the regional partnerships strategy and execution end-to-end across APAC.
• Identify and sign partners that deepen integrations and generate merchant opportunities.
• Build a repeatable partner-sourced pipeline, co-sell on live deals with Sales.
• Collaborate with local APAC Sales for account mapping and pipeline hand-off.
• Act as primary owner of partner relationships at executive levels.
• Drive partner onboarding to growth with cross-functional teams.
• Be present in the market with merchant communities and partner ecosystems.

Skills

Partnerships experience

Business development

Payments knowledge

Mandarin fluency

Cross-functional collaboration

Ambiguity tolerance

Job description

An Introduction to Primer

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.

An Introduction to Primer

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform. Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on. Watch our showcase > Read up on our $100m Series C Learn more about our culture >

Which team will you be joining?

The Partnerships team at Primer is at the heart of how we grow. With the launch of Primer for Partners, our no-code platform that enables partners to build and manage their Primer integration autonomously, we are accelerating how we scale across the ecosystem. We work with the payments industry's most important players, from payments partners to service partners, to deepen integrations, expand market reach, and unlock new revenue. As Primer scales across APAC, partnerships are a core go-to-market lever: the right partner relationships accelerate merchant adoption, drive product-market fit in new markets, and feed directly into our commercial growth objectives.

What will you be doing?

• Own the regional partnerships strategy and execution end-to-end: define the roadmap, recruit the right partners, and manage the full lifecycle of those relationships across APAC
• Identify and sign partners on two dimensions, not one: partners that deepen integrations and product-market fit, and partners that can actively originate and refer merchant opportunities, with a strong instinct for where those two overlap
• Build and run a repeatable partner-sourced pipeline motion: convert partner relationships into qualified, partner-originated opportunities, co-sell on live deals alongside Sales, and own the commercial outcomes that result
• Partner closely with the local APAC Sales team on account mapping, deal co-sourcing, and pipeline hand-off, so partner activity shows up as tracked, attributable pipeline, not just introductions
• Act as the primary owner of partner relationships internally and externally, including at executive level, with deep accountability for outcomes
• Drive partner experience from onboarding through to growth, working cross-functionally with Sales, Product, Engineering, Marketing and Operations to ensure partners are set up for success
• Be present and active in the market: close to merchant communities, partner ecosystems, and regional dynamics

What We’d Love To See

• Proven track record in Partnerships, Business Development or Sales in payments, fintech, e-commerce or a related technology company
• Track record building or scaling a partner-sourced pipeline motion, not just managing integration partnerships, but generating and closing revenue that partners originate
• Strong understanding of the payments ecosystems
• Able to operate at all levels: from executive relationship management to hands-on tactical execution
• Fluent Mandarin, with the ability to build relationships and negotiate with partners in Greater China
• Thrives in ambiguity and early-stage environments: you can help write the playbook while running plays at the same time
• Commercially driven with high EQ and a product-oriented mindset
• Natural collaborator with cross-functional teams, and someone who builds trust quickly with external partners and merchant community

A typical interview process

• An initial intro call with a Talent Partner
• An interview with the Hiring Manager
• Challenge Stage - Contextualised to the role
• A final, values-alignment interview

What's the culture like at Primer?

We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants. We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities. The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.

Our benefits

• We are fully remote and globally distributed; and have been since day one
• Competitive share options
• Flexible holiday, with 25 days minimum to be taken
• Co-working space access across major cities
• Workations & Company Retreat
• The best equipment for your role
• £500 towards your home office setup
• Generous learning budget
• Private Medical Insurance
• A broad set of additional perks and benefits (depending on location)

At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.