Partner Marketing Manager

Osome; Hong Kong; Hybrid; HKD 900,000 - 1,200,000; Full time

Benefits offered by this job

Multi-cultural environment

Mentorship from peers and leaders

Hybrid working arrangement

Office laptop provided

Learning opportunities

Job summary

Osome is building the Partner Marketing function to scale channel-driven growth across markets. You will own partner activation, enablement and marketing across the partner lifecycle to drive demand and revenue.

The role combines strategy, activation plans and cross-functional execution with a focus on measurable outcomes and an international mindset. Hybrid work setup with a strong emphasis on collaboration.

Qualifications

• 6-8 years of B2B marketing experience, including substantial hands-on partner, channel or alliance marketing.
• Direct ownership of partner or channel marketing programmes, with evidence of building or scaling the motion.
• A track record of partner programmes that delivered measurable pipeline, revenue or customer acquisition.
• Strong integrated campaign skills across digital, content, lifecycle, events and sales enablement.
• Experience defining funnel metrics, building attribution or reporting, and using performance data to make commercial decisions.
• Fintech, SaaS, financial services or SMB experience is preferred; international markets is an advantage.

Responsibilities

• Build the partner marketing strategy, operating model and roadmap with Partnerships, Product marketing and Growth teams.
• Develop joint go-to-market and activation plans for strategic partners after signing by Partnerships.
• Work across functions to develop propositions, activation kits, landing pages, email journeys, webinars, events, case studies and sales materials.
• Design referral, cross-sell, post-incorporation and lifecycle campaigns across relevant customer journeys with Growth and Lifecycle Marketing.
• Manage MDF and campaign budgets, build business cases, and report on spend, pipeline, revenue and ROI.
• Equip Sales teams with the messaging, tools and performance insights needed to activate partner offers.
• Translate partner feedback and performance data into improvements to propositions and campaigns.

Skills

B2B marketing

Partner marketing

Campaign management

Cross-functional collaboration

Job description

Osome is redefining the "back office" for the next generation of global entrepreneurs. We are the AI Company Management Platform for global founders, simplifying the complex coordination of incorporation, accounting, compliance and financial administration across markets.

As we diversify our growth engine beyond paid media, we are investing in our partner ecosystem as a scalable distribution channel. We are creating the Partner Marketing Manager role to build and shape this motion from the ground up. While not inheriting a mature playbook, you will have strong foundations to build on, including our live Channel & Referral Partner programmes, partner marketplace and dashboard.

Working alongside Partnerships, Growth and Lifecycle Marketing, you will turn signed partners into productive, revenue-generating channels. While commercial relationship ownership remains with the Partnerships team, you will own how partners are activated, enabled, and marketed with and through. Your mission is to grow partner-sourced clients and revenue, improve acquisition efficiency, and establish the attribution needed to measure the programme properly.

How we will measure success:

• Establish the partner marketing measurement framework within your first 90 days, including funnel mechanics, attribution definitions, dashboards and performance baselines.

• Grow partner-sourced clients, qualified pipeline and revenue against targets agreed once the baseline is established.

• Improve the cost per SQL, cost per acquired client, and ultimately the LTV: CAC ratio from partner channels - relative to paid acquisition - without compromising lead quality.

• Increase the proportion of signed partners that become active, productive and repeatable sources of customer acquisition.

• Create a clear test-and-learn roadmap that identifies which partner types, propositions and activation tactics deliver the strongest commercial return.

What does the role do on a day-to-day basis:

• Build the partner marketing strategy, operating model and roadmap along with the Partnerships, Product marketing and Growth marketing teams.

• Develop joint go-to-market and activation plans for strategic partners after they are signed by the Partnerships team.

• Work across functions to develop propositions, activation kits, landing pages, email journeys, webinars, events, case studies and sales materials partners need to generate demand.

• Design referral, cross-sell, post-incorporation and lifecycle campaigns across relevant customer journeys with Growth and Lifecycle Marketing.

• Manage MDF and campaign budgets, build business cases, and report clearly on spend, pipeline, revenue and ROI.

• Equip Sales teams with the messaging, tools and performance insights needed to activate and leverage partner offers effectively.

• Translate partner feedback and performance data into improvements to propositions, campaigns and the wider partner programme.

Who you are:

• 6-8 years of B2B marketing experience, including substantial hands-on experience in partner, channel or alliance marketing.

• Direct ownership of partner or channel marketing programmes, with evidence of building or scaling the motion rather than only supporting individual campaigns.

• A track record of partner programmes that delivered measurable pipeline, revenue, customer acquisition or product adoption.

• Strong integrated campaign skills across digital, content, lifecycle, events and sales enablement, with the willingness to execute as well as set direction.

• Experience defining funnel metrics, building attribution or reporting, and using performance data to make commercial decisions.

• Experience managing partner stakeholders, cross-functional teams, campaign budgets and MDF end to end.

• Fintech, SaaS, financial services or SMB experience is preferred; experience across Singapore, Hong Kong or other international markets is an advantage.

Our Benefits

• Multi-cultural environment to enhance your global perspective.

• Learning opportunities and mentorship from peers and leaders.

• An agile working model focused on goals and performance.

• Hybrid working arrangement.

• Office laptop and other equipment provided.

Equal Opportunity Statement

At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters.

Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. We want to ensure that we represent the diversity of talent in the society we live in today.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.