Online & Digital Marketing Specialist

Jeb-International-Limited; Hong Kong; Sur place; HKD 600 000 - 900 000; Plein temps

Résumé du poste

JEB Group is seeking a proactive Online and Digital Marketing Specialist to drive brand awareness, engagement, and lead generation across LinkedIn and other key channels. You will manage the website, SEM, SEO collaboration, paid advertising, email/CRM, and analytics initiatives from our Tai Koo office.

The role requires 5+ years in digital marketing, fluency in English and Mandarin, strong copywriting, and the ability to lead cross‑functional campaigns in an international, multi‑language

Qualifications

• Minimum 5 years of experience in marketing or digital marketing roles.
• Fluency in English and Mandarin (written and spoken) is essential; Cantonese is valued.
• Strong copywriting skills and ability to tell brand stories across channels.
• Proven track record managing digital campaigns across social, search, email, and CRM.
• Experience with analytics tools and data-driven decision making.

Responsabilités

• Develop and execute integrated digital marketing strategies across social, SEO/SEM, email, and paid channels.
• Manage marketing budget and forecast ROI with regular reporting to leadership.
• Lead content planning, social media campaigns, and email newsletters to drive engagement and lead generation.
• Coordinate with external agencies and vendors for SEO, website, and paid campaigns.
• Analyse campaign performance and run A/B tests to improve conversions.
• Oversee website UX, technical SEO collaboration, and CRM-driven customer journeys.

Connaissances

LinkedIn marketing

SEM/SEO

Email marketing

CRM automation

Analytics

Budget management

Outils

Google Analytics 4

CRM platforms

Description du poste

JEB Group is seeking a proactive and strategic Online and Digital Marketing Specialist to lead and oversee our comprehensive digital marketing efforts across multiple platforms, with a significant focus on LinkedIn and other key social media channels. The ideal candidate will be driving brand awareness, engagement, and lead generation through effective management of our website, social media, search engine marketing (SEM), paid advertising, SEO collaboration, and email/CRM campaigns.

About JEB Group:

JEB Group is a global leader and partner in high performance office partitions, built-in & bespoke furniture solutions, customisedfaçades and architectural features.With over 34+ years of experience in the industry, JEB offerstimely, cost-effective, innovative solutions & services to architects, designers, contractors,PMs and clients to help fulfil their creative vision. Our full scope of scalable servicesassist clients at every stage from project management, concept,design and development to prototyping, production,fit-outs and installation. Our team is renowned & trusted for their serviceexcellence and are dedicated to delivering a diverse range of innovative, sustainable, executive solutions that lead the market toward a better future. At JEB, we believe our people, are our most important and greatest asset. We wouldn’t be where we are today without their dedication, hardwork and passion, which is why we pride ourselves on ensuring they have the best tools, resources, and environment in which to flourish, collaborate and create.

Key Responsibilities:

1. Strategy & Planning

• Develop and Execute Digital and Online Strategy: Design, implement, and oversee integrated digital marketing strategies and campaigns across all platforms (social media, SEO, SEM, Email/CRM, Paid Advertising) to align with business objectives, drive brand awareness, generate qualified leads, and foster customer engagement.
• Budget Management: Own and manage the overall digital and online marketing budget, ensuring cost efficiency, maximum ROI, and accurate forecasting for all initiatives.
• Compliance and Trends: Stay at the forefront of digital and online marketing trends, platform algorithm changes, and best practices.

2. Performance & Analytics

• Data-Driven Decision Making: Utilise analytics tools (e.g., Google Analytics 4, social media insights, CRM data) to track, measure, and analyse campaign performance across all channels.
• Reporting: Prepare comprehensive, regular performance reports and dashboards for leadership, providing actionable insights and strategic recommendations for continuous improvement.
• A/B Testing & Optimisation: Plan and execute rigorous A/B testing on creative, ad copy, landing pages, and email campaigns to optimise conversion rates and campaign effectiveness.
• Conversion Rate Optimization (CRO): Proactively identify and implement strategies to improve the conversion rate of website traffic and campaign landing pages.

3. Channel Management

• Manage and maintain the company’s website, overseeing content updates, design enhancements, technical SEO collaboration, and ensuring optimal user experience (UX) and site performance on wordpress.
• Develop, execute, and manage all paid search campaigns (e.g., Google Ads, Bing). This includes keyword strategy, ad copy creation, bidding optimisation, and performance analysis to maximise lead volume and ROI.
• Oversee all company social media channels, including priority platforms like LinkedIn, as well as Instagram, Pinterest, TikTok, WeChat, Douyin, and XHS (Red Notes).
• Develop, execute, and monitor social media advertising campaigns across platforms, focusing on lead generation and ROI.
• Lead the creation, scheduling, and distribution of engaging email newsletters and marketing campaigns to diverse, segmented audiences for effective lead nurturing.
• Manage and leverage marketing automation tools within the CRM for lead scoring, customer segmentation, automated workflow management, and sophisticated customer journey mapping.

4. Content & Collaboration

• Collaborate with the team to define and enforce a cohesive content calendar and strategy that supports digital and online marketing goals across all channels.
• Serve as the primary point of contact and collaborate closely with external SEO agencies to enhance website search rankings, organic traffic, and technical SEO performance.
• Coordinate with and manage external agencies and vendors (e.g., SEO, Website) to ensure projects are delivered on time, within budget, and meet performance standards.

Required Skills:

• Minimum 5 years of experience in marketing or digital marketing roles, with a proven track record of managing integrated digital campaigns and driving quantifiable results.
• Fluency in English and Mandarin (written and spoken) is essential. Cantonese is highly valued.
• Strong blend of creative and analytical skills, with a passion for brand storytelling and strong copywriting skills in English.
• Demonstrated expertise in managing digital marketing with a focus on social media channels, especially LinkedIn.
• Solid, hands‑on understanding of SEM (PPC), social advertising, SEO principles, Email Marketing, and CRM/Marketing Automation.
• Proficiency in utilising Google Analytics 4 or similar web analytics platforms and deriving actionable insights.
• Experience in managing marketing budgets and maximising ROI across multiple channels.
• Proven experience coordinating with agencies, managing vendors, and overseeing cross‑functional marketing projects.
• Proficiency in content creation support tools like Adobe Illustrator, Photoshop, or Canva is a plus.
• Superior organisational skills and the ability to thrive in a fast‑paced, international, and deadline‑driven setting across multiple languages and time zones.

JEB Group is committed to being an Equal Opportunity Employer. We embrace diversity and inclusion in the workplace and welcome applications from all qualified candidates.

行業 Industry

• 建築 / 施工 Building / Construction

工作種類 Job Category

• 市場營銷 / 公共關係 (市場營銷 - 數瑪營銷) Marketing / Public Relations (Marketing - Digital Marketing)
• 應屆畢業生 (--) Fresh Graduate (--)

工作地點 Location

• 太古 Tai Koo