Digital Marketing Executive

Ikas International (Asia) Limited; Hong Kong Island; On-site; HKD 360,000 - 540,000; Full time

Benefits offered by this job

5-day work week

14 days annual leave

Medical and dental insurance

Friendly, flexible culture

Opportunity to build campaigns

Job summary

Ikas International (Asia) Limited is seeking a marketing professional to plan, develop and deliver brand campaigns across online and offline channels. You will manage owned channels, create content for social media and websites, and coordinate with agencies and teams.

Strong English and Chinese copywriting, SEO knowledge and basic HTML are preferred. Experience with Canva/Photoshop/Illustrator/Lightroom and WordPress is advantageous.

Qualifications

• At least 3 years' experience in digital marketing, brand marketing, campaign delivery, content creation or project management.
• Agency, advertising or media background is advantageous.
• Strong hands-on experience with paid digital channels and campaign execution.
• Good copywriting skills in English and Chinese, with knowledge of SEO and WordPress; basic HTML is a plus.
• Comfortable using basic creative and multimedia tools, with a strong eye for visual content.
• Analytical and data-aware, with exposure to performance reporting and ideally A/B testing.
• Proactive, independent and solutions-focused, with genuine interest in new marketing tools, AI and industry trends.
• Exposure to marketing automation tools such as Zapier or Make is an advantage.
• Excellent written and spoken English and Chinese.

Responsibilities

• Plan, develop and execute brand campaigns, promotions and events from concept to delivery.
• Independently manage online and offline marketing activity across channels including Facebook, Instagram, Google Ads, Xiaohongshu and other relevant platforms.
• Maintain and optimise owned channels, including the company website and mobile app.
• Create and improve content for social media, blogs and websites.
• Conduct market, competitor and consumer research, and prepare campaign-performance reporting.
• Coordinate effectively with agencies, external suppliers, business partners and internal teams.
• Produce simple marketing assets using tools such as Canva, Photoshop, Illustrator and Lightroom.

Skills

Digital marketing

Brand marketing

Campaign delivery

Content creation

Project management

Copywriting

Analytics

A/B testing

Marketing automation

Tools

Canva

Photoshop

Illustrator

Lightroom

WordPress

Zapier/Make

Job description

Key responsibilities

Plan, develop and execute brand campaigns, promotions and events from concept to delivery.

Independently manage online and offline marketing activity across channels including Facebook, Instagram, Google Ads, Xiaohongshu and other relevant platforms.

Maintain and optimise owned channels, including the company website and mobile app.

Create and improve content for social media, blogs and websites.

Conduct market, competitor and consumer research, and prepare campaign-performance reporting.

Coordinate effectively with agencies, external suppliers, business partners and internal teams.

Produce simple marketing assets using tools such as Canva, Photoshop, Illustrator and Lightroom.

About you

At least 3 years' experience in digital marketing, brand marketing, campaign delivery, content creation or project management.

Agency, advertising or media background is advantageous.

Strong hands-on experience with paid digital channels and campaign execution.

Good copywriting skills in English and Chinese, with knowledge of SEO and WordPress; basic HTML is a plus.

Comfortable using basic creative and multimedia tools, with a strong eye for visual content.

Analytical and data-aware, with exposure to performance reporting and ideally A/B testing.

Proactive, independent and solutions-focused, with genuine interest in new marketing tools, AI and industry trends.

Exposure to marketing automation tools such as Zapier or Make is an advantage.

Excellent written and spoken English and Chinese.

Benefits

• 5-day working week with flexible lunch arrangements.
• 14 days' annual leave, plus birthday and marriage leave.
• Medical and dental insurance.
• A friendly, flexible and collaborative working culture.
• The chance to build campaigns and processes in a growing, innovative business.