Marketing & Business Development Executive

Leadingnation; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Benefits offered by this job

5-day Work Week

Flexible Working hours

Medical Insurance

Public Holiday & Annual Leave

Mandatory Provident Fund Contribution

Job summary

Leadingnation in Hong Kong is seeking a motivated Marketing & Business Development specialist to plan and execute digital marketing campaigns for BSL solutions. You will create content for social media, support lead generation, client communications and event promotions.

The role requires strong English and Chinese communication, familiarity with Canva and social platforms, and the ability to manage multiple projects in a fast-paced environment. Fresh graduates encouraged.

Qualifications

• Degree holder in Marketing, Business Administration, Communications, Digital Marketing or related disciplines.
• 0–2 years of relevant experience in marketing, digital marketing, business development or sales.
• Experience with TikTok and/or Xiaohongshu (小紅书) is highly preferred.
• Familiar with Canva; knowledge of Adobe Photoshop and Premiere Pro is an advantage.
• Familiar with AI tools for content creation, research and productivity.

Responsibilities

• Plan and execute digital marketing and social media campaigns for BSL solutions.
• Manage and create content for social media platforms including Instagram, Facebook, LinkedIn, TikTok and Xiaohang Shu (小紅书).
• Monitor engagement, market trends and campaign performance, and prepare basic marketing reports.
• Research and identify potential clients, business partners, brands, IP owners and commercial opportunities.
• Support lead generation, client communication, sales presentations, proposals and follow-up activities.
• Maintain leads, contacts and follow-up activities using ClickUp or other internal tools.
• Create marketing materials, presentations, social media graphics and short-form videos for campaigns and business activities.
• Support exhibitions, conferences, webinars, business matching and other promotional events.
• Coordinate with internal teams, external partners and agencies to ensure smooth execution.
• Conduct market and competitor research and keep up with relevant technology, AI, Web3 and digital marketing trends.
• Handle ad-hoc marketing, sales and business development projects as required.

Skills

Written and spoken English & Chinese

Strong communication

Interpersonal skills

Creative

Tech-savvy / AI tools

Education

Bachelor's degree in Marketing or related field

Tools

ClickUp

Miro

Canva

Adobe Photoshop

Premiere Pro

Job description

Responsibilities:

1. Marketing & Social Media

• Plan and execute digital marketing and social media campaigns for BSL solutions.
• Manage and create content for social media platforms including Instagram, Facebook, LinkedIn, TikTok and Xiaohong Shu (小紅书).
• Monitor engagement, market trends and campaign performance, and prepare basic marketing reports.

2. Sales & Business Development

• Research and identify potential clients, business partners, brands, IP owners and commercial opportunities.
• Support lead generation, client communication, sales presentations, proposals and follow-up activities.
• Maintain leads, contacts and follow-up activities using ClickUp, Miro or other internal tools.

3. Content & Events

• Create marketing materials, presentations, social media graphics and short-form videos for campaigns and business activities.
• Support exhibitions, conferences, webinars, business matching and other promotional events.
• Coordinate with internal teams, external partners and agencies to ensure smooth execution.

4. General

• Conduct market and competitor research and keep up with relevant technology, AI, Web3 and digital marketing trends.
• Handle ad-hoc marketing, sales and business development projects as required.

Requirements

• Degree holder in Marketing, Business Administration, Communications, Digital Marketing or related disciplines.
• 0–2 years of relevant experience in marketing, digital marketing, business development, sales or agency environment. Fresh graduates with strong relevant skills or portfolios are welcome.
• Experience with TikTok and/or Xiaohongshu (小紅书) is highly preferred.
• Familiar with Canva; knowledge of Adobe Photoshop and Premiere Pro is an advantage.
• Familiar with AI tools for content creation, research and productivity.
• Experience with ClickUp or other project management tools is an advantage.
• Good command of written and spoken English and Chinese.
• Creative, proactive, organised and able to manage multiple tasks in a fast-paced environment.
• Strong communication and interpersonal skills.
• Interest in technology, Web3, entertainment, IP, e-commerce or digital platforms is an advantage.

What We Offer

• Hands-on exposure to global marketing and business development.
• Opportunity to work on emerging technology and digital platforms.
• Exposure to Web3, entertainment, IP, e-commerce, AI and digital transformation projects.
• Opportunity to work with international clients, partners and business opportunities.
• A dynamic environment with opportunities to take ownership and grow with the business.

Our Benefits:

• 5-day Work Week
• Flexible Working hours
• Medical Insurance
• Public Holiday & Annual Leave
• Mandatory Provident Fund Contribution