Digital Manager

IHG Hotels & Resorts; Hong Kong; Presencial; HKD 600.000 - 1.200.000; Jornada completa

Descripción de la vacante

IHG Hotels & Resorts in Hong Kong seeks a seasoned Digital Marketing Lead to own the social media voice and drive online engagement across the hotel portfolio. You will collaborate with F&B, rooms and events to tell compelling stories, manage content across Facebook, Instagram, YouTube, SEM and SEO, and push campaigns that support revenue targets.

Candidates should have a minimum 8 years in e-commerce and digital marketing, strong writing in Chinese and English, and proficiency with WordPress

Formación

• University degree or higher in e-commerce Marketing / Communications / Hotel Management or related disciplines.
• At least 8 years’ experience in e-commerce and digital marketing, and communications discipline, preferably in the hospitality or luxury consumer service industry.
• Creative with strong market sense, self-motivated and attentive to details.
• Excellent writing, editing and translation skills in Chinese and English.
• Proficiency in Word, Excel, PowerPoint and Outlook.
• Knowledge in WordPress, Adobe Photoshop, Illustrator or other design software.

Responsabilidades

• Be the social media voice: plan, design and implement the social media strategy for the entire hotel.
• Work closely with F&B venues, room, events to ensure a steady flow of stories and drive engagement and revenue.
• Drive digital marketing initiatives to raise awareness of hotel programmes and meet goals/sales targets.
• Oversee content across digital channels: social media, website, SEM/SEO, email campaigns and media channels.
• Monitor trends and translate data into insights to support communications strategy and grow online community.
• Oversee campaigns to drive online traffic and revenues (SEM, SEO, EDM).
• Measure performance of all digital marketing campaigns against ROI and KPIs.

Conocimientos

E-commerce marketing

Digital marketing

Communications

Content creation

Social media management

Bilingual Chinese/English

Educación

University degree in e-commerce/marketing/communications

Hotel management background

Herramientas

WordPress

Adobe Photoshop

Illustrator

Microsoft Word

Excel

PowerPoint

Outlook

Descripción del empleo

YOUR DAY TO DAY

• Be the social media voice: plan, design and implement the social media strategy for the entire hotel under the direction of the Director of Integrated Marketing and Communications.
• Work closely and in partnership with F&B venues, room, events etc. to ensure a steady flow of stories on the social media platform to ensure customer engagement and awareness of all key business units in the vertical estate, with the ultimate aim of driving revenue towards these areas of the business.
• Work closely within and across departments to drive digital marketing initiatives to raise awareness of all hotel programmes and initiatives, to meet communications and business goals / sales target.
• Drive content creation and make sure it is at highest standards, complying with brand guidelines across digital channels, including but not limited to: social media (Facebook, Instagram, YouTube etc.), website, search engine marketing and optimization, email campaigns and media channels.
• Be on top of digital marketing and industry trends, be able to turn observations and data into insights to contribute to the hotel’s overall communication strategies. Manage the hotel’s online community and grow its database, to ultimately, meet revenue targets.
• Oversee and drive digital marketing activities that drive online traffic and revenues, such as managing hotel data base, search engine marketing campaigns (SEM), search engine optimization (SEO), website traffic analysis, support EDM development and social media marketing.
• Prepare, measure performance of all digital marketing campaign against goals (ROI and KPIs).

QUALIFICATIONS AND REQUIREMENTS

• University degree or higher in e-commerce Marketing / Communications / Hotel Management or related disciplines.
• At least 8 years’ experience in e-commerce and digital marketing, and communications discipline, preferably in the hospitality or luxury consumer service industry.
• Creative with strong market sense, self-motivated and attentive to details.
• Excellent writing, editing and translation skills in Chinese and English.
• Proficiency in computer software such as Microsoft Word, Excel, PowerPoint and Outlook.
• Knowledge in WordPress, Adobe Photoshop, Illustrator or other design software.

We offer promising career opportunities with excellent remuneration packages, on-going professional learning & development, a culture of service excellence and a diverse workplace that celebrates differences.

Applicants who do not hear from us within four weeks should consider their applications unsuccessful. Data collected will be used for recruitment purpose only.