Digital Marketing Executive

Good Channel International Limited; Hong Kong; On-site; HKD 201,000 - 312,000; Full time

Benefits offered by this job

5-day work week

12 days annual leave

Bank Holidays

Discretionary / Performance Bonus

Job summary

Good Channel International Limited is a dynamic cross-border business consulting and marketing solutions provider seeking a Digital Marketing Executive to join our team. You will plan, execute, and optimize digital marketing campaigns, manage daily content on major platforms, and craft bilingual English/Chinese copy for social media.

The role requires 1–3 years of hands-on digital marketing or social media experience, familiarity with HK and Mainland China platforms, and a data-driven mindset.

Qualifications

• Degree or higher diploma in Marketing, Communications, Multimedia Design, Business Administration or related field.
• 1–3 years hands-on digital marketing, social media management or digital advertising experience.
• Familiarity with Hong Kong and Mainland China social media platforms (FB, IG, Xiaohongshu, WeChat).
• Data-sensitive with basic ad backend operations and data analysis.
• Strong sense of responsibility, proactive, detail-oriented and able to work in a fast-paced environment.

Responsibilities

• Plan, execute and optimize digital marketing campaigns.
• Create posts and visuals using generative AI tools.
• Manage daily content across Xiaohongshu, WeChat, Facebook and Instagram.
• Craft bilingual English/Chinese copy for social media.
• Plan and run social media ads, target audiences, manage budgets and ROIs.
• Track and analyze performance of campaigns and ads.
• Monitor latest trends in digital marketing.

Skills

Social media management

Copywriting

Data analysis

Education

Degree or Higher Diploma in Marketing, Communications, Multimedia Design, Business Administration

Tools

Meta Ads

Xiaohongshu Ads

Job description

About Good Channel International Limited

Good Channel International Limited is a dynamic and fast-growing company dedicated to providing professional cross-border business consulting and localized marketing solutions. To support our rapid business expansion, we are currently seeking a creative and passionate Digital Marketing Executive to join our team! If you are familiar with the social media ecosystem and love telling stories through words and visuals, we want you!

Job Responsibilities

Marketing Strategy: Assist in planning, executing, and optimizing digital marketing campaigns.

Proficient in generative AI tools with hands-on experience in utilizing AI to independently create and generate social media posts and visuals.

Social Media Management: Manage and operate daily content across major social media platforms, including Xiaohongshu (RED), WeChat, Facebook, and Instagram.

Copywriting: Craft engaging, high-conversion, and accurate bilingual copy (English and Chinese) for social media platform.

Ad Placement & Optimization: Plan and execute social media advertising campaigns (e.g., Meta Ads, Xiaohongshu Ads), set precise audience targeting, monitor budgets, and continuously optimize ad performance (ROI).

Data Analysis & Reporting: Track and analyze the performance of social media and ad campaigns.

Market Insights: Keep abreast of the latest digital marketing trends.

Job Requirements

Degree or Higher Diploma in Marketing, Communications, Multimedia Design, Business Administration, or a related discipline.

1 to 3 years of hands-on experience in digital marketing, social media management, or digital advertising (Candidates with an Agency background will have an advantage).

Strong familiarity with the operational models, culture, and audience preferences of mainstream social media platforms in Hong Kong and Mainland China (FB, IG, Xiaohongshu, WeChat).

Data-sensitive with basic knowledge of ad backend operations and data analysis.

Strong sense of responsibility, proactive, detail-oriented, and able to adapt to a fast-paced working environment.

We Offer

• 5-day work week
• 12 days annual leave
• Bank Holidays
• Discretionary / Performance Bonus

A friendly, open, and energetic working environment with excellent career progression opportunities.