Digital Marketing Specialist (B2C)

Gfi World; Tsuen Wan; On-site; HKD 268,000 - 469,000; Full time

Job summary

Gfi World in Hong Kong is seeking a Digital Marketing Specialist (B2C) to lead online campaigns and analytics. You will plan SEM/SEO, social media advertising, and display campaigns to boost brand awareness, traffic, and conversions, while monitoring ROI with Google Analytics and GTM.

The role requires strong communication, fluency in English and Chinese, and a proactive, detail-oriented mindset. Collaborating across teams, you will drive data-driven marketing initiatives and timely delivery.

Qualifications

• Bachelor degree in Marketing or related discipline.
• At least 3 years digital marketing experience.
• Knowledge of SEO, SEM, Google Tag Manager and Google Analytics.
• Self-motivated, detail-oriented and able to work independently.
• Well organized with ability to meet deadlines and multi-task.
• Strong communication and presentation skills; energetic.
• Fluent in Chinese and English.

Responsibilities

• Prepare advertising plans for search, display, video and social media ads.
• Track and evaluate the effectiveness of online marketing campaigns.
• Prepare and execute digital marketing work including social media ads, SEM/SEO, marketing database, and display campaigns to generate brand awareness, drive traffic, leads and conversions.
• Responsible for performance reports and analyse with targeting to maximize ROI of various marketing activities.
• Use of Google Analytics and other social media analytic tools to analyze marketing activities and improve content, website traffic, social followers, email conversions and to optimize effectiveness.

Skills

Digital marketing

SEO

SEM

Google Analytics

Google Tag Manager

Team player

Communication

English & Chinese

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Tag Manager

Job description

About the job Digital Marketing Specialist (B2C)

Our client:

Our client is a market leader in its industry. They are looking for a high caliber Digital Marketing Specialist to join their team in energetic team.

Your role:

• Prepare advertising plans for search, display, video and social media ads
• Track and evaluate the effectiveness of all online marketing campaigns
• Prepare and execute digital marketing work, including social media ad, SEM/ SEO, marketing database, and display advertising campaigns to generate brand awareness, drive traffic, lead generation, and conversions.
• Responsible for performance reports and analyse with targeting to maximize ROI of various marketing activities
• Use of Google Analytics and other social media analytic tools to analyze marketing activities and improve content, website traffic, social followers, email conversions and to optimize effectiveness

Requirements:

• Bachelor Degree in Marketing or related disciplines
• At least 3 years digital marketing experience, experienced in digital agency will be an advantage
• Demonstrated knowledge of SEO, SEM, Google Tag Manager and Google Analytics.
• Self-motivated, attentive to details and able to work independently
• Well organized and able to meet deadlines and multi-tasking
• Great team player with strong communication and presentation skills, energetic
• Excellent command in spoken and written Chinese and English