Digital Manager

IHG; Hong Kong; Hybrid; HKD 900,000 - 1,200,000; Full time

Job summary

IHG in Hong Kong is seeking an experienced digital marketing leader to own the social media voice and drive content across all channels. You will align with F&B, events and rooms teams to tell compelling stories, enhance engagement and support revenue goals.

The role requires a university degree and 8+ years in e-commerce and digital marketing within hospitality or luxury services, with excellent English and Chinese writing skills and proficiency in marketing tools.

Qualifications

• Requires a university degree or higher in e-commerce, marketing, communications or hotel management.
• Minimum 8 years’ experience in e-commerce, digital marketing and communications, preferably in hospitality/luxury consumer services.
• Creative with strong market sense, self-motivated and detail-oriented.
• Excellent writing, editing and translation skills in Chinese and English.
• Proficient with MS Word, Excel, PowerPoint and Outlook.
• Knowledge of WordPress, Photoshop, Illustrator or similar design tools.

Responsibilities

• Be the social media voice: plan, design and implement the social media strategy for the entire hotel under the Director of Integrated Marketing and Communications.
• Collaborate with F&B venues, rooms, events to create stories driving engagement and revenue across key business units.
• Lead digital marketing initiatives to raise awareness of hotel programmes and meet sales targets.
• Drive high-quality content across social media, website, SEM, SEO, email campaigns and media channels.
• Monitor trends, turn data into insights, and grow the hotel’s online community and revenue.

Skills

Social media strategy

Content creation

Data-driven insights

Bilingual English/Chinese writing

Brand guidelines

Education

University degree or higher in e-commerce Marketing / Communications / Hotel Management or related disciplines

Tools

WordPress

Adobe Photoshop

Illustrator

Job description

YOUR DAY TO DAY

• Be the social media voice: plan, design and implement the social media strategy for the entire hotel under the direction of the Director of Integrated Marketing and Communications.
• Work closely and in partnership with F&B venues, room, events etc. to ensure a steady flow of stories on the social media platform to ensure customer engagement and awareness of all key business units in the vertical estate, with the ultimate aim of driving revenue towards these areas of the business.
• Work closely within and across departments to drive digital marketing initiatives to raise awareness of all hotel programmes and initiatives, to meet communications and business goals / sales target.
• Drive content creation and make sure it is at highest standards, complying with brand guidelines across digital channels, including but not limited to: social media (Facebook, Instagram, YouTube etc.), website, search engine marketing and optimization, email campaigns and media channels.
• Be on top of digital marketing and industry trends, be able to turn observations and data into insights to contribute to the hotel’s overall communication strategies. Manage the hotel’s online community and grow its database, to ultimately, meet revenue targets.
• Oversee and drive digital marketing activities that drive online traffic and revenues, such as managing hotel data base, search engine marketing campaigns (SEM), search engine optimization (SEO), website traffic analysis, support EDM development and social media marketing.
• Prepare, measure performance of all digital marketing campaign against goals (ROI and KPIs).

QUALIFICATIONS AND REQUIREMENTS

• University degree or higher in e-commerce Marketing / Communications / Hotel Management or related disciplines.
• At least 8 years’ experience in e-commerce and digital marketing, and communications discipline, preferably in the hospitality or luxury consumer service industry.
• Creative with strong market sense, self-motivated and attentive to details.
• Excellent writing, editing and translation skills in Chinese and English.
• Proficiency in computer software such as Microsoft Word, Excel, PowerPoint and Outlook.
• Knowledge in WordPress, Adobe Photoshop, Illustrator or other design software.

We offer promising career opportunities with excellent remuneration packages, on-going professional learning & development, a culture of service excellence and a diverse workplace that celebrates differences.

Applicants who do not hear from us within four weeks should consider their applications unsuccessful. Data collected will be used for recruitment purpose only.