Media Planning Associate - Strategy to Campaign Leader

PHD Limited; Hong Kong; On-site; HKD 300,000 - 520,000; Full time

Job summary

PHD Hong Kong is seeking a mid‑level media planner/buyer to work with the Business Director and clients to translate strategy into actionable media plans. You will assess media options, prepare recommendations, and manage campaigns from briefing to post‑campaign analysis.

The role requires 3–4 years in media planning/buying, strong organizational and analytical skills, and fluency in English and Chinese. Proficiency in Word, Excel and PowerPoint is essential.

Qualifications

• 3 - 4 years of media planning / buying experience.
• Must be well organized and have strong quantitative/analytical skills.
• Able to build relationship internally and externally.
• Fluent written and spoken English and Chinese is a must.

Responsibilities

• Develop clear media plans and budgets.
• Assess all candidate media options and provide detailed recommendations.
• Translate strategy into actionable plans with the team to ensure coherence.
• Identify and recommend creative media initiatives to deepen impact.
• Implement initiatives, including briefing third parties when required.
• Manage the implementational process and client relationships.
• Assist in developing an integrated on/off advertising campaign.
• Support competitive data generation, analysis and presentation.
• Prepare evaluation of media opportunities and track market trends.
• Prepare media plan, budget summary and campaign follow‑up.
• Brainstorm big ideas and consumer insights.
• Maintain relationships with industry partners.

Skills

Analytical skills

Relationship building

Team player

Multi-tasking

English & Chinese fluency

Education

University degree in business/marketing/advertising/communications

Tools

Word

Excel

PowerPoint

Job description

PHD Hong Kong is seeking a mid‑level media planner/buyer to work with the Business Director and clients to translate strategy into actionable media plans. You will assess media options, prepare recommendations, and manage campaigns from briefing to post‑campaign analysis.

The role requires 3–4 years in media planning/buying, strong organizational and analytical skills, and fluency in English and Chinese. Proficiency in Word, Excel and PowerPoint is essential.