Associate Planning Manager (Advertising & Media Field)

PHD Limited; Hong Kong; On-site; HKD 300,000 - 520,000; Full time

Job summary

PHD Hong Kong is seeking a mid‑level media planner/buyer to work with the Business Director and clients to translate strategy into actionable media plans. You will assess media options, prepare recommendations, and manage campaigns from briefing to post‑campaign analysis.

The role requires 3–4 years in media planning/buying, strong organizational and analytical skills, and fluency in English and Chinese. Proficiency in Word, Excel and PowerPoint is essential.

Qualifications

• 3 - 4 years of media planning / buying experience.
• Must be well organized and have strong quantitative/analytical skills.
• Able to build relationship internally and externally.
• Fluent written and spoken English and Chinese is a must.

Responsibilities

• Develop clear media plans and budgets.
• Assess all candidate media options and provide detailed recommendations.
• Translate strategy into actionable plans with the team to ensure coherence.
• Identify and recommend creative media initiatives to deepen impact.
• Implement initiatives, including briefing third parties when required.
• Manage the implementational process and client relationships.
• Assist in developing an integrated on/off advertising campaign.
• Support competitive data generation, analysis and presentation.
• Prepare evaluation of media opportunities and track market trends.
• Prepare media plan, budget summary and campaign follow‑up.
• Brainstorm big ideas and consumer insights.
• Maintain relationships with industry partners.

Skills

Analytical skills

Relationship building

Team player

Multi-tasking

English & Chinese fluency

Education

University degree in business/marketing/advertising/communications

Tools

Word

Excel

PowerPoint

Job description

Working with the Business Director and client to create clear and coherent plans that bring the media strategy to life.

In-depth assessment of all candidate media options and detailed recommendation of proposed communication solutions.

Working closely with the Business Director in your team to ensure smooth and relevant translation from strategy to plan.

Assess, identify and recommend creative media initiatives that deliver greater strategy depth and impact to the media plan.

Undertake the implementation of agreed initiatives, including the briefing of third parties, as and when required.

Management of the implementational process and client relationship management

Assist the team in developing and implementing an integrated on/off advertising campaign

Help on competitive data generation, analysis and presentation

Prepare evaluation of media opportunities, keep tracks of market trends by using industry tools and other research method

Prepare media plan, budget summary and campaign follow up

Actively participate in brain-storming for big ideas and consumer insights

Maintain and strengthen relationships with industry partners.

Job Requirements:

University degree in business, marketing, advertising, communications, or a related field

3 - 4 years of media planning / buying experience

Must be well organized and have strong quantitative/analytical skills

Able to build relationship internally and externally

Ability to manage multi-task well in a fast-paced environment and a team player.

Must be numerate and have strong attention to detail

Passionate about building a career in advertising field

Fluent written and spoken English and Chinese is a must

Proficiency in Word, Excel and PowerPoint

All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.

PHD Hong Kong is a fast-growing media and communications agency that has been built on a culture of thought leadership, creativity and innovation. In our hearts is a commitment to lead the industry with thought provoking opinion and pioneering thinking. This is a philosophy that goes back to the founding, entrepreneurial ethos of the agency. The belief that it is always possible to 'Find A Better Way' for our clients.

PHD Hong Kong is a fast-growing media and communications agency that has been built on a culture of thought leadership, creativity and innovation. In our hearts is a commitment to lead the industry with thought provoking opinion and pioneering thinking. This is a philosophy that goes back to the founding, entrepreneurial ethos of the agency. The belief that it is always possible to 'Find A Better Way' for our clients.