Strategic Media Planning Lead

iProspect Hong Kong Limited; Hong Kong; On-site; HKD 700,000 - 900,000; Full time

Job summary

Iprospect Hong Kong Limited is hiring a senior media strategist to lead planning across multiple accounts, translating objectives into effective media strategies. You will drive integrated campaigns across digital, social, and traditional channels, acting as a trusted advisor to clients in a fast-paced agency setting.

We seek a candidate with 5+ years in media planning, strong analytics, and proven leadership.

Qualifications

• Minimum 5 years' experience in media planning within an agency.
• Proven experience leading integrated campaigns, with a strong digital-first mindset.
• Strong analytical capabilities with expertise in consumer insights, media strategy, and performance optimization.
• Excellent client management and stakeholder communication skills.
• Demonstrated ability to lead and develop high-performing teams.
• Fluent in English and Cantonese; Mandarin is a plus.

Responsibilities

• Lead strategic planning across multiple accounts and translate business objectives into media strategies.
• Drive integrated campaigns across digital, social, and traditional channels, maximizing platform effectiveness.
• Act as a trusted advisor to clients, delivering strategic recommendations and identifying growth opportunities.
• Leverage consumer, market, and competitive insights to shape future-ready media strategies.
• Monitor and evaluate campaign performance, ensuring continuous optimization and effectiveness.
• Mentor and develop a team of planners, fostering a culture of excellence, collaboration, and innovation.
• Build strong partnerships with media vendors and internal teams to ensure best-in-class campaign execution.
• Contribute to the overall vision, innovation, and growth of media practice.

Skills

Media planning

Campaign leadership

Analytics

Client management

Team leadership

English & Cantonese

Mandarin a plus

Job description

Iprospect Hong Kong Limited is hiring a senior media strategist to lead planning across multiple accounts, translating objectives into effective media strategies. You will drive integrated campaigns across digital, social, and traditional channels, acting as a trusted advisor to clients in a fast-paced agency setting.

We seek a candidate with 5+ years in media planning, strong analytics, and proven leadership.