Media Planner

iProspect Hong Kong Limited; Hong Kong; On-site; HKD 180,000 - 240,000; Full time

Job summary

iProspect Hong Kong Limited is seeking a detail-oriented Associate to support strategic media planning and campaign execution for clients in a fast-paced market. You will work with supervisors to design integrated media plans, monitor campaigns from briefing to post-buy, and report insights to optimize KPIs.

Fluency in English and Cantonese is required, with a willingness to learn and adapt to the Hong Kong media landscape.

Qualifications

• Associate degree or above in any discipline; marketing/media background preferred.
• Fluent in English and Cantonese; Mandarin a plus.
• Strong PC skills and MS Office proficiency.
• Ability to build internal and external relationships.
• Resilient under pressure in a fast-paced team environment.
• Passionate about media innovation and data insights.
• Self-learner with strong attention to detail and numeracy.

Responsibilities

• Collaborate with supervisor to develop strategic, integrated media plans and post-buy analysis.
• Support campaign execution: trafficking, monitoring, and KPI-based evaluation.
• Perform competitive analyses and reporting to derive optimizations.
• Negotiate with media partners to secure best client pricing.
• Serve as client’s first point of contact for day-to-day account management.
• Use planning tools to generate insights from data.
• Adapt to the evolving Hong Kong media landscape.

Skills

English & Cantonese

MS Office

Attention to detail

Teamwork under pressure

Education

Associate degree or above

Job description

Job Description:

Responsibilities

• Work closely with supervisor to develop strategic and integrated media planning & recommendations, implement media plans and monitor the whole process from briefing to post buy

• Support on campaign execution, inclusive of trafficking, monitoring campaign status and evaluating campaign performance based on agreed KPIs and media efficiencies

• Conduct competitive analysis and regular reports and deduce actions from learnings and insights to achieve campaign KPI

• Work closely with the external media partners and media vendors to ensure the best price is offered to the client through effective negotiation

• Learn to become client’s first point of contact and handle the day-to-day management of the accounts

• Utilizing various propriety planning tools to generate learning and insight from data

• Learn and adapt to the evolving media landscape in Hong Kong on an ongoing basis
  

Requirements

• Associate degree or above in any discipline, major in Marketing or Media would be an advantage, with 1 year of relevant experience

• Fluent in English and Cantonese, with strong written and spoken communication skills; Mandarin proficiency would be an advantage

• Good PC skill, and proficiency in the full suite of Microsoft Office tools

• Ability to build relationship internally and externally

• Ability to cope with pressure and manage multi-task well in a fast-paced environment as an active team player

• Passionate in media innovation and data insights

• Self-learner, strong attention to detail and being numerate
  

Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purposes.