Marketing & Operations Executive

Origin Yuan Limited; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Job summary

Origin Yuan Limited, a newly established healing and wellness center, seeks a marketing and content specialist to shape our brand voice and drive engagement. You will oversee digital content strategy, campaigns, and storytelling across platforms, while supporting operational coordination as needed.

You will work closely with the founder and wellness practitioners to turn our mission into compelling content that resonates with our mindful community.

Qualifications

• 2–4 years of experience in marketing, communications, or related roles.
• Experience with client liaison, event coordination, or project-based communication is a plus.
• Basic knowledge of Canva, CapCut, Wix, and Google Workspace.
• Strong understanding of social media platforms (Instagram, Facebook, LinkedIn).
• Experience with content creation, video editing, and visual storytelling.
• Basic knowledge of influencer marketing and digital campaigns.
• Fluent in spoken and written English and Cantonese. Mandarin is a plus.

Responsibilities

• Oversee digital content strategy, campaign execution and brand storytelling.
• Coordinate with clients and corporate partners to support brand objectives.
• Develop and execute digital marketing strategies across social platforms, email, website and paid ads.
• Monitor performance analytics and optimize content and reach.
• Lead short-form video production end-to-end (concept to delivery).
• Produce marketing materials using Canva and Canva-based workflows.
• Support scheduling, inquiries, bookings and day-to-day operations.

Skills

Content creation

Video editing

Social media marketing

Communication

Event coordination

English & Cantonese fluency

Tools

Canva

CapCut

Wix

Google Workspace

Job description

Origin Yuan Limited is a newly established healing and wellness center dedicated to restoring Mind–Body Harmony. We believe in holistic well-being helping our community feel balanced, connected, healthy, and at peace inside and out.

About the Role

This is more than just a marketing role. It’s an opportunity to help shape the voice and vision of a purpose driven wellness brand. You will oversee digital content strategy, campaign execution, and brand storytelling across platforms, and support operational coordination when needed.

You’ll work closely with the founder/Manager and wellness practitioners to turn our mission into compelling content that resonates, inspires, and drives engagement.

Brand & Business Growth

Coordinate with clients and corporate clients to support brand and business objectives.

Liaise with corporate clients on event projects to ensure smooth coordination and alignment with expectations.

Collaborate with internal teams and external partners to support event project delivery from planning to completion.

Help maintain a consistent, impactful brand presence across consumer channels.

Marketing, Campaigns & Communications

Support and co-create marketing campaigns with the Manager.

Assist with corporate communications, including client-facing event projects and promotional collaborations.

Develop and execute digital marketing strategies across social media (IG, Facebook, LinkedIn), email, website, and paid advertising.

Ensure consistent brand messaging and strong audience engagement aligned with lead generation and revenue goals.

Monitor performance using analytics and optimize content, messaging, and reach.

Maintain and update website content on Wix, including service pages, blog posts, event announcements, promotions, and visual assets.

Lead short-form video production end-to-end (concept to delivery), including planning/filming support and editing using CapCut/Canva.

Design and produce digital and print marketing materials (posters, banners, flyers, and social visuals) using Canva.

Support and execute marketing campaigns, including influencer collaborations and digital promotions.

Track and report social media performance to refine strategies and improve engagement.

Team Support & Operations

Manage enquiries and bookings via social media, WhatsApp, email, and phone. Respond with professionalism, warmth, and care in line with our wellness values.

Provide day-to-day guidance and troubleshooting support to help the team overcome execution challenges.

Support integrated campaign execution by keeping tasks, deadlines, and deliverables aligned.

Support scheduling, inbox management, record keeping, and other operational tasks to ensure smooth day-to-day operations.

Support ad-hoc duties as assigned.

About You (Requirements)

2–4 years of experience in marketing, communications, or related roles.

Experience with client liaison, event coordination, or project-based communication is a plus.

Basic knowledge of Canva, CapCut, Wix, and Google Workspace.

Strong understanding of social media platforms (especially Instagram, Facebook, and LinkedIn).

Experience with content creation, video editing, and visual storytelling.

Basic knowledge of influencer marketing and digital campaigns.

Fluent in spoken and written English and Cantonese.

Mandarin is a plus.

Skills & Attributes

You’re positive, responsible, and detail-oriented. You have strong organisational and communication skills, can manage multiple deadlines, and confidently coordinate with both clients and internal teams. You’re also customer-focused and genuinely care about delivering a smooth, caring experience.