Wellness Brand Marketing & Operations Lead

Origin Yuan Limited; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Job summary

Origin Yuan Limited, a newly established healing and wellness center, seeks a marketing and content specialist to shape our brand voice and drive engagement. You will oversee digital content strategy, campaigns, and storytelling across platforms, while supporting operational coordination as needed.

You will work closely with the founder and wellness practitioners to turn our mission into compelling content that resonates with our mindful community.

Qualifications

• 2–4 years of experience in marketing, communications, or related roles.
• Experience with client liaison, event coordination, or project-based communication is a plus.
• Basic knowledge of Canva, CapCut, Wix, and Google Workspace.
• Strong understanding of social media platforms (Instagram, Facebook, LinkedIn).
• Experience with content creation, video editing, and visual storytelling.
• Basic knowledge of influencer marketing and digital campaigns.
• Fluent in spoken and written English and Cantonese. Mandarin is a plus.

Responsibilities

• Oversee digital content strategy, campaign execution and brand storytelling.
• Coordinate with clients and corporate partners to support brand objectives.
• Develop and execute digital marketing strategies across social platforms, email, website and paid ads.
• Monitor performance analytics and optimize content and reach.
• Lead short-form video production end-to-end (concept to delivery).
• Produce marketing materials using Canva and Canva-based workflows.
• Support scheduling, inquiries, bookings and day-to-day operations.

Skills

Content creation

Video editing

Social media marketing

Communication

Event coordination

English & Cantonese fluency

Tools

Canva

CapCut

Wix

Google Workspace

Job description

Origin Yuan Limited, a newly established healing and wellness center, seeks a marketing and content specialist to shape our brand voice and drive engagement. You will oversee digital content strategy, campaigns, and storytelling across platforms, while supporting operational coordination as needed.

You will work closely with the founder and wellness practitioners to turn our mission into compelling content that resonates with our mindful community.