Digital Marketing Manager

Leadingnation; Hong Kong; On-site; HKD 480,000 - 800,000; Full time

Job summary

Leadingnation in Hong Kong seeks a Marketing Manager to blend strategic marketing with hands-on events ownership, regulatory compliance, KOL management, and high-level networking.

You will formulate campaigns, lead end-to-end events, manage KOL collaborations, and build media relationships to grow membership and brand reach.

Qualifications

• University degree in Marketing, Business, Communications, Events Management, or related discipline.
• Minimum 5 years' solid working experience in Marketing with relevant sector exposure.
• Proven experience managing events from concept to final execution, delivery, and project management.
• Demonstrated experience in KOL / influencer management, negotiation and campaigns.
• Strong networking skills with media, KOLs, influencers in Hong Kong.
• Experience leading a small team including sales and creative resources.
• Proven ability to manage media relations and PR effectively.
• Experience in digital marketing is advantageous.
• Strong presentation, communication, and interpersonal skills.
• Ability to work independently, multi-task, and stay proactive.

Responsibilities

• Formulate and execute marketing strategies and calendars to drive membership and brand awareness.
• Lead the full events lifecycle from concept to on-site delivery and post-event evaluation.
• Identify, manage, and grow relationships with KOLs, influencers, and content creators.
• Network with media, influencers, partners, and industry stakeholders in HK and Greater China.
• Manage media relations and PR activities to maximize brand exposure.
• Set and monitor marketing budgets; optimize customer awareness and engagement.
• Establish and manage social media platforms with the Multimedia Designer to convert events into brand assets.
• Coordinate with internal operations, F&B, and membership teams for smooth execution.
• Conduct market research and collaborate with local/regional/overseas partners for synergies.
• Collaborate with operations to evaluate performance and drive business results.

Skills

Strategic marketing

Event management

KOL management

Networking

Communication

Team leadership

Bilingual English/Chinese

Education

Marketing degree

Business degree

Communications degree

Events management degree

Tools

PR/Media relations

Digital marketing

Job description

We would like to recruit a Marketing Manager.

The role combines strategic marketing with hands-on ownership of events (from concept through to final execution and delivery), regulatory compliance, KOL management, and high-level networking.

Responsibilities:

• Formulate and execute marketing strategies and calendars that drive membership acquisition, brand awareness
• Lead the complete events lifecycle - from concept development, creative planning, budgeting, production, logistics, and supplier coordination through to on-site delivery, overall management, and post-event evaluation.
• Identify, manage, and grow relationships with Key Opinion Leaders (KOLs), influencers, and content creators; plan and execute KOL collaborations and campaigns that amplify brand reach and membership conversion.
• Actively network and build strong, long-term relationships with lifestyle, food, wellness, design, and business media, influencers, partners, and industry stakeholders in Hong Kong and Greater China.
• Manage media relations and PR activities effectively to maximise positive brand exposure and coverage.
• Set and monitor marketing budgets; generate new ideas to optimise customer awareness, member engagement, and commercial performance.
• Establish and manage social media platforms and content creation (working closely with the Multimedia Designer); turn events, KOL collaborations, and member experiences into compelling brand assets.
• Liaise with internal departments (operations, F&B, membership) and external agencies to ensure smooth execution of all marketing programmes and events.
• Conduct market research on trends, consumer insights, and competitors; work closely with local, regional, and overseas partners for synergies.
• Coordinate with the operations team to evaluate performance and take action to drive business results.
• Participate in and support functions, events, conferences, and exhibitions as required.

Requirements:

• University degree in Marketing, Business, Communications, Events Management, or related discipline.
• Minimum 5 years' solid working experience in Marketing, with F&B, private members' club, clubhouse, hospitality, or lifestyle brand exposure highly preferred. Marketing agency experience is an advantage.
• Proven experience managing events from concept to final execution, delivery, and overall project management (including production, logistics, and on-site delivery).
• Demonstrated experience in KOL / influencer management, including identification, negotiation, campaign execution, and performance tracking.
• Strong networking skills with an existing network of media, KOLs, influencers, and industry contacts in Hong Kong preferred.
• Experience in leading and managing a small team, including sales personnel and creative/design resources.
• Proven ability to manage media relations and PR effectively.
• Experience in digital marketing is advantageous.
• Strategic business thinking, analytical mindset, and strong problem-solving skills.
• Positive, proactive team player with excellent presentation, communication, and interpersonal skills.
• Competent in project management with the ability to build strong relationships with internal and external stakeholders.
• Able to work independently, multi-task, and remain self-driven.
• Creative, detail-minded, and commercially focused.
• Proficient in written and spoken English, Cantonese and Mandarin.