Marketing Executive

Phillip Wain International; Hong Kong; On-site; HKD 279,000 - 446,000; Full time

Benefits offered by this job

Competitive remuneration

Career prospects

Job summary

Phillip Wain International, Asia’s leading fitness and beauty clubhouse, seeks a dynamic marketer to create digital campaigns that engage new clients and deliver business value. You will plan omni-channel programs, manage content calendars, and partner with designers to produce premium campaigns across Facebook, Instagram and Xiaohongshu.

The role requires a Bachelor’s in Marketing or related field and 3–5 years of experience in marketing or social media.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media or related discipline.
• 3–5 years of marketing or social media management experience.
• Proactive, detail-oriented and attentive to details.
• Excellent command of written and spoken English and Chinese.
• Strong teamwork and communication skills.

Responsibilities

• Plan, develop and execute high-impact monthly marketing programs and omni-channel campaigns to elevate brand.
• Oversee end-to-end digital content pipeline with compelling copy and artwork briefs.
• Manage editorial calendar across key social platforms, focusing on engagement and community growth (Facebook, Instagram, Xiaohongshu).
• Collaborate with designers and vendors to create top-tier marketing collateral and integrated campaigns.
• Formulate sales-driven marketing initiatives and joint promotions to achieve business objectives.
• Analyze campaigns, track KPIs, monitor trends and prepare data-driven management reports.

Skills

Social media management

Copywriting

Campaign planning

Data analytics

Bilingual English/Chinese

Team collaboration

Education

Bachelor’s degree in Marketing/Communications/Digital Media

Job description

We are looking for an individual with a passion to create digital campaigns and foster social advocacy for Phillip Wain, Asia’s leading fitness and beauty clubhouse. You will be responsible for developing social media campaigns that will engage new clients and drive business value.

Job Responsibilities

Plan, develop, and execute high-impact monthly marketing programs and omni-channel promotional campaigns to elevate brand.

Oversee the end-to-end digital content pipeline. Craft compelling, premium copywriting and guide artwork development.

Manage the master editorial calendar across key social media platforms, with a strong focus on maximizing engagement and community growth on Facebook, Instagram, and Xiaohongshu (小紅書).

Partner closely with designers and multimedia vendors to develop top-tier marketing collaterals and execute integrated digital campaigns across all owned platforms; responsible for preparing and delivering clear design briefs, copy, and creative assets to the design team.

Formulate and implement sales-driven marketing initiatives and joint promotions and achieve business objectives.

Performance-track ongoing campaigns against KPIs. Analyze digital data, monitor trends, and prepare comprehensive business reports with actionable, data-driven insights for management review.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or a related discipline.

3-5 years of experience in marketing or social media management (experience in beauty, wellness is a plus).

Proactive, figure sensitive and attentive to details.

Excellent command of written and spoken English and Chinese.

A strong team player with outstanding communication, presentation, and interpersonal skills.

More experience will be considered as Senior Marketing Executive.

We offer a competitive remuneration package including excellent career prospects to the right candidate. Please visit our website at www.phillip-wain.com to know more about us.

(All information provided will be treated in strict confidence and used for recruitment purposes only)

Phillip Wain is in fitness and beauty industry for more than 45 years. In complete luxury and privacy, members experience quality services including fitness, personal training, facial, slimming, massage and spa services. To cope with our aggressive growth and expansion plan, we are inviting high caliber individuals to join our fast growth team.