Full-Time Marketing Executive

WOKE UP LIKE THIS BEAUTY; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Benefits offered by this job

Five‑day work week

Medical benefits

Year-end bonus

Job summary

Beaumonde International Limited, a Hong Kong skincare manufacturer and brand developer, is seeking a Marketing Executive focused on Skin Need to strengthen brand presence across digital, retail and e-commerce channels. You will craft customer-focused content, coordinate multi-brand campaigns and translate objectives into clear briefs for designers.

You will also manage Canva-driven moodboards, simple layouts and creative assets, while supporting paid campaigns on Meta Ads Manager.

Qualifications

• Excellent written Traditional Chinese, with the ability to write in both professional and lifestyle tones
• Good written and spoken English
• Genuine interest in skincare, beauty and customer-centred communication
• Strong understanding of minimalistic beauty branding and visual presentation
• Ability to translate ideas into detailed, organised and practical creative briefs
• Comfortable using Canva to prepare moodboards, references and draft layouts
• Professional graphic-design skills are not required, but strong visual judgement is essential
• Strong attention to detail and commitment to communication accuracy
• Able to manage multiple projects and deadlines in a fast-paced environment
• Able to work independently and take ownership of timelines, deliverables and follow-up
• Comfortable collaborating with marketing, product development, design and sales teams
• Bachelor’s degree in marketing, communications, journalism or a related discipline

Responsibilities

• Lead day-to-day marketing and content development for Skin Need
• Support other emerging beauty brands within the company portfolio
• Turn marketing ideas into concrete creative briefs using Canva
• Develop campaigns for product launches, seasonal moments, promotions, events and brand collaborations
• Translate business objectives into clear campaign plans, timelines and deliverables
• Create customer-focused content covering skincare knowledge, products, routines and services
• Write and edit Traditional Chinese and English content for social media and websites
• Turn marketing objectives into actionable creative briefs for designers and collaborators
• Support planning, placement and monitoring of paid social campaigns via Meta Ads Manager
• Coordinate with designers, photographers, videographers and external partners
• Ensure brand consistency in visuals and tone across channels

Skills

Content writing

Campaign planning

Creative briefs

Digital advertising

Attention to detail

Education

Bachelor’s degree in marketing, communications, journalism or related discipline

Tools

Meta Ads Manager

Google Ads

Canva

Job description

Lead day-to-day marketing and content development for Skin Need

Support other emerging beauty brands within the company portfolio

Turn marketing ideas into concrete creative briefs using Canva

Paid social advertising experience is a strong advantage

Five-day work week, medical benefits and year-end bonus

About Us

Beaumonde International Limited is a Hong Kong skincare manufacturing and brand-development company. Our portfolio of independent beauty brands includes Skin Need, Woke Up Like This, Skin Vitals and BYOB.

This position will have a primary day-to-day focus on Skin Need, while supporting our other brands according to campaign schedules and business priorities.

You will join a young and creative team across marketing, product development, design and sales. The role offers hands‑on involvement in brand building, product launches, campaign development, content creation and digital advertising.

About the Role

As our Marketing Executive, you will help strengthen Skin Need’s brand presence and customer engagement across digital, retail and e-commerce channels.

You will develop marketing ideas, write customer-focused content and coordinate campaigns from planning through to delivery. You will also turn campaign objectives into organised, actionable briefs for designers, photographers, videographers and other collaborators.

You do not need to be a professional graphic designer. However, you should have a strong sense of minimalistic beauty aesthetics and be able to use Canva to prepare moodboards, visual references, draft layouts and concrete creative briefs.

The ideal candidate will also understand digital advertising and have experience placing or supporting paid campaigns through Meta Ads Manager or similar platforms.

Key Responsibilities

Skin Need Brand Marketing

Support the planning and execution of Skin Need’s marketing calendar

Develop campaigns for product launches, seasonal moments, promotions, events and brand collaborations

Translate business objectives into clear campaign plans, timelines, channels and deliverables

Help strengthen Skin Need’s positioning, brand identity and customer communication

Ensure that campaigns remain consistent with the brand’s visual direction and tone of voice

Coordinate with product development, design, sales and external collaborators

Monitor project progress and ensure that deliverables are completed accurately and on time

Support other company brands when required by campaign schedules and business priorities

Content Development and Copywriting

Create customer-focused content covering skincare knowledge, products, routines and services

Work with product development and marketing teams to turn technical information into clear and engaging communication

Write and edit Traditional Chinese and English content for social media, advertisements, websites, eDMs, product pages and retail materials

Adapt content for different audiences, platforms and stages of the customer journey

Develop content calendars based on Skin Need’s marketing priorities

Research beauty trends, customer interests and competitor activity

Review existing content and recommend improvements

Ensure that product, ingredient and skincare claims use only approved information

Creative Direction and Briefing

Apply a strong understanding of minimalistic beauty aesthetics and visual communication

Turn marketing objectives and content ideas into specific, actionable creative briefs

Use Canva to prepare moodboards, visual references, draft layouts and simple mock-ups

Clearly define the audience, key message, content hierarchy, format, dimensions, placement, call to action and deadline for each asset

Brief and coordinate with designers, photographers, videographers and content creators

Provide clear and constructive feedback during the creative-development process

Review creative materials for accuracy, visual consistency and suitability for each platform

Organise campaign information, references and final assets for efficient team handover

Digital Advertising

Support the planning, placement and monitoring of paid social campaigns, particularly through Meta Ads Manager

Recommend suitable campaign objectives, audiences, formats and placements

Prepare advertising briefs with clear messages, copy variations, calls to action and asset requirements

Assist with campaign setup, targeting, scheduling and budget allocation

Prepare creative and copy variations for A/B testing

Monitor results and recommend improvements to the creative, audience, placement or budget

Prepare concise reports covering spend, reach, traffic, conversions and campaign learnings

Coordinate with external advertising partners when specialist support is needed

Requirements

Excellent written Traditional Chinese, with the ability to write in both professional and lifestyle tones

Good written and spoken English

Genuine interest in skincare, beauty and customer‑centred communication

Strong understanding of minimalistic beauty branding and visual presentation

Ability to translate ideas into detailed, organised and practical creative briefs

Comfortable using Canva to prepare moodboards, references and draft layouts

Professional graphic‑design skills are not required, but strong visual judgement is essential

Strong attention to detail and commitment to communication accuracy

Able to manage multiple projects and deadlines in a fast‑paced environment

Able to work independently and take ownership of timelines, deliverables and follow‑up

Comfortable collaborating with marketing, product development, design and sales teams

Bachelor’s degree in marketing, communications, journalism or a related discipline

Preferred Experience

One to three years of relevant experience in marketing, content development or copywriting

Experience in skincare, beauty, wellness, lifestyle, retail or e‑commerce

Experience developing content calendars and integrated marketing campaigns

Experience preparing briefs and coordinating with creative professionals

Hands‑on experience with Meta Ads Manager, including campaign setup, targeting and placements

Familiarity with Google Ads, Google Analytics, email marketing or e‑commerce platforms is an advantage

Basic photo or short‑form video editing skills are welcome but not essential

Company Overview

Beaumonde International Limited is a skincare manufacturing and brand-development company and the home of Skin Need, alongside Woke Up Like This, Skin Vitals and BYOB.

Our team is passionate about beauty, creativity and personal wellbeing. We welcome candidates who value ownership, collaboration, professional development and a healthy work‑life balance.

What can I earn as a Marketing Executive