Marketing Manager

Rich Aim International Limited; Hong Kong; On-site; HKD 420,000 - 780,000; Full time

Job summary

Rich Aim International Limited is seeking a strategic Marketing Manager to lead marketing plans across a portfolio of healthy western food brands in Hong Kong. You will align brand identities, set long-term goals, and drive both foot traffic and delivery revenue through omnichannel campaigns.

The ideal candidate has at least five years in marketing, strong CRM and digital marketing experience, and fluency in English and Chinese.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business or related discipline.
• Minimum 5 years of marketing experience, preferably in Catering or F&B industry, with a proven track record of managing multiple brands or a product portfolio.
• Strong experience in CRM marketing, digital marketing, social media platforms and UX/UI principles.
• Strong multi-tasking and time-management skills, with strong analytical, organizational, and communication abilities.
• Good command of spoken and written English and Chinese (Cantonese/Mandarin).
• Practical experience in the Chinese consumer market is welcome, including familiarity with cross-border marketing trends, mainland digital platforms or targeting mainland travelers and expatriates in Hong Kong

Responsibilities

• Develop and execute short/long‑term marketing objectives, KPIs, positioning and online/offline campaign strategies for health western food concepts
• Maintain clear brand guidelines and market positioning to prevent cannibalization and ensure concepts complement rather than compete with one another
• Develop, execute, and oversee annual marketing calendars tailored to each brand, covering seasonal menu launches, wellness trends, and holiday campaigns
• Identify cross‑promotion opportunities and shared audience insights, and manage a unified multi‑brand loyalty/CRM programme
• Oversee omnichannel marketing campaigns across websites, SEO/SEM, social media, display and CRM channels to drive high‑intent traffic to restaurants, corporate catering channels and optimize acquisition/retention across delivery platforms
• Manage and allocate marketing A&P budget across different brands based on seasonal trends and store location, and prepare performance analysis reports with actionable recommendations for business growth
• Manage external PR and influencer agencies to execute multi‑brand campaigns simultaneously

Skills

CRM marketing

Digital marketing

Social media

UX/UI principles

Time management

Education

Bachelor's degree in Marketing/Digital Marketing/Business

Job description

We are looking for a highly strategic, commercial, and forward-thinking Marketing Manager to oversee the marketing plans and strategic goals for our portfolio of distinct, healthy western food brands. In this role, you will not just run campaigns; you will act as the orchestrator of multiple brand identities—ranging from casual grab-and-go concepts to premium dine-in wellness spaces. Your primary focus will be formulating long‑term strategic goals, preventing cross‑brand market cannibalization among overlapping health-conscious demographics, and maximizing foot traffic, and delivery revenue in our group portfolio.

Key responsibilities

Develop and execute short/long‑term marketing objectives, KPIs, positioning and online/offline campaign strategies for health western food concepts

Maintain clear brand guidelines and market positioning to prevent cannibalization and ensure concepts complement rather than compete with one another

Develop, execute, and oversee annual marketing calendars tailored to each brand, covering seasonal menu launches, wellness trends, and holiday campaigns

Identify cross‑promotion opportunities and shared audience insights, and manage a unified multi‑brand loyalty/CRM programme

Oversee omnichannel marketing campaigns across websites, SEO/SEM, social media, display and CRM channels to drive high‑intent traffic to restaurants, corporate catering channels and optimize acquisition/retention across delivery platforms

Manage and allocate marketing A&P budget across different brands based on seasonal trends and store location, and prepare performance analysis reports with actionable recommendations for business growth

Manage external PR and influencer agencies to execute multi‑brand campaigns simultaneously

About you

Bachelor's degree in Marketing, Digital Marketing, Business or related discipline

Minimum 5 years of marketing experience, preferably in Catering or F&B industry, with a proven track record of managing multiple brands or a product portfolio

Strong experience in CRM marketing, digital marketing, social media platforms and UX/UI principles

Strong multi‑tasking and time‑management skills, with strong analytical, organizational, and communication abilities

Good command of spoken and written English and Chinese (Cantonese/Mandarin)

Practical experience in the Chinese consumer market is welcome, including familiarity with cross‑border marketing trends, mainland digital platforms or targeting mainland travelers and expatriates in Hong Kong

About us

We are a dynamic and fast‑paced organization that offers excellent opportunities for career development and progression. We provide a competitive salary and a comprehensive benefits package.

For more information, please visit our website | Rich Aim International Limited | (rich-aim.com)

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a marketing manager?
• How many years experience in Brand Management do you have?
• How many years experience in Strategic Digital Marketing do you have?

Central, Central and Western District, HK