Marketing Intern

Shopback 2; Hong Kong; On-site; HKD 111,600 - 167,400; Full time

Job summary

ShopBack is seeking a Marketing Intern in Hong Kong to support go-to-market initiatives for ShopBack Pay. You will work with cross-functional teams to bring campaigns to life—from content creation to on-ground retail execution.

You should be pursuing or recently graduated in Marketing, Business, or Communications, with a flair for offline activations and strong English and Cantonese communication. This 6-month full-time internship offers hands-on experience in a fast-paced environment.

Qualifications

• Pursuing or recently graduated in Marketing, Business, Communications, or related field.
• Strong interest in marketing, especially campaign execution and offline/retail activations.
• Detail-oriented, organized, and able to manage multiple tasks in a fast-paced environment.
• Strong English and Cantonese communication, including writing.
• Based in Hong Kong and available for in-store execution.
• Proactive, eager to learn, and take initiative.
• Comfortable with data and measuring campaign performance.
• Familiar with AI tools like ChatGPT.

Responsibilities

• Coordinate and execute marketing campaigns, including ideation and content development.
• Assist with in-store marketing initiatives and POSM materials.
• Work with design and operations to deploy campaign assets.
• Support co-branded campaigns to grow ShopBack’s offline presence.
• Assist with copywriting and content creation across channels in English and Cantonese.
• Track campaign performance and derive insights.
• Collaborate with marketing, commercial, product, and design teams.

Skills

Campaign execution

Content creation

English & Cantonese communication

Attention to detail

Data-driven

In-store activation experience

Education

Marketing/Business/Communications degree (pursuing/recent graduate)

Tools

ChatGPT / Generative AI

Job description

Our Journey

ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

Curious about how marketing campaigns come to life in the real world? Excited to see your ideas turn into in-store activations that influence how people shop? If you’re eager to learn, enjoy being hands-on, and want exposure to both online and offline marketing, this internship could be a great starting point.

As a Marketing Intern, you’ll support the execution of go-to-market initiatives for ShopBack Pay in Hong Kong. You’ll work closely with cross-functional teams and gain real experience bringing campaigns to life—from content creation to on-ground retail execution.

This internship would require a 6-months, full-time (Monday to Friday, 9am to 6.30pm) commitment minimally.

Responsibilities

• Support the coordination and execution of marketing campaigns, including ideation, promotional materials, and content development
• Assist with on-the-ground execution of in-store marketing initiatives, including point-of-sale materials (POSM), retail displays, and offline activations
• Work with design and operations teams to prepare and deploy campaign assets
• Support co-branded campaigns with merchant partners to grow ShopBack’s offline presence
• Assist with copywriting and content creation across marketing channels in both English and Cantonese
• Help track campaign performance and compile reports to derive insights
• Collaborate with stakeholders across marketing, commercial, product, and design teams

Qualifications

• Currently pursuing or recently graduated with a degree in Marketing, Business, Communications, or a related field
• Strong interest in marketing, especially campaign execution and offline/retail activations
• Detail-oriented, organized, and able to manage multiple tasks in a fast-paced environment
• Strong communication skills in English and Cantonese (spoken and written), with an interest in content creation
• Based in Hong Kong, with the ability to be on the ground for in-store execution
• Proactive, eager to learn, and willing to take initiative
• Comfortable working with data and learning how to measure campaign performance
• Familiarity with tools like ChatGPT or other Generative AI platforms

ShopBackers' DNA

• Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
• Hunger - We value hard work, and having relentless drive.
• Speed - We move fast and have a bias for action, all to deliver maximum impact.
• Impact - We focus on results, always aiming for the best possible outcomes and timelines.
• Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

• Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on your performance.
• Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!