Contract Marketing Associate (12-months)

Shopback 2; Hong Kong; On-site; HKD 200,880 - 312,480; Full time

Job summary

ShopBack, a leading Asia-Pacific rewards platform, is hiring a Marketing Associate in Hong Kong to bring ShopBack Pay campaigns to life across online and offline channels. You’ll own on-the-ground execution, coordinate POSM, retail displays, and assets with design and operations teams to maximize visibility and engagement.

You’ll work with partners and cross-functional teams, contributing to co-branded campaigns, supporting copywriting in English and Cantonese, tracking performance and insights

Qualifications

• Experience in marketing, partnerships, or campaign execution.
• Strong execution skills with attention to detail and the ability to manage multiple tasks in a fast-paced environment.
• Hands-on experience with offline marketing, retail activations, or event coordination is highly preferred.
• Strong communication skills in both English and Cantonese (spoken and written), with the ability to support copywriting and content creation.
• Based in Hong Kong, with the ability to be on the ground for in-store execution and partner coordination.
• A proactive, resourceful mindset with a willingness to learn and take ownership.
• Comfortable working with data to track performance and derive insights.
• Familiarity with tools like ChatGPT or other Generative AI platforms to improve productivity.

Responsibilities

• Coordinate and execute marketing campaigns, ideation, creation of promotional materials, and content development.
• Own on-the-ground execution of in-store marketing initiatives, including point-of-sale materials (POSM), retail displays, and offline activations.
• Work with design and operations teams to develop and deploy campaign assets that drive visibility and user engagement.
• Assist in planning and executing co-branded campaigns with merchant partners to grow ShopBack’s offline presence.
• Support copywriting and content creation across all internal and external marketing channels in both English and Cantonese.
• Track campaign performance and support reporting by gathering data and insights to inform future improvements.
• Collaborate closely with local and regional stakeholders across marketing, commercial, product, and design teams.

Skills

Campaign execution

Content creation

Offline marketing

In-store activation

Partnerships

Tools

ChatGPT / Generative AI

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

Are you excited about bringing campaigns to life on the ground and seeing your work directly influence how people shop? Do you enjoy turning ideas into real-world activations – from in-store materials to brand collaborations? If you’re hands-on, detail-oriented, and passionate about marketing execution, this role could be a great fit!

As a Marketing Associate, you’ll play a key role in executing go-to-market initiatives for ShopBack’s new business unit, ShopBack Pay, in Hong Kong. You’ll work closely with cross-functional teams to bring campaigns to life across both online and offline channels, with a strong focus on in-store execution.

• Coordinate and execute marketing campaigns, ideation, creation of promotional materials, and content development
• Own on-the-ground execution of in-store marketing initiatives, including point-of-sale materials (POSM), retail displays, and offline activations
• Work with design and operations teams to develop and deploy campaign assets that drive visibility and user engagement
• Assist in planning and executing co-branded campaigns with merchant partners to grow ShopBack’s offline presence
• Support copywriting and content creation across all internal and external marketing channels in both English and Cantonese
• Track campaign performance and support reporting by gathering data and insights to inform future improvements
• Collaborate closely with local and regional stakeholders across marketing, commercial, product, and design teams

• Experience in marketing, partnerships, or campaign execution (experience in retail, e-commerce, or payments is a plus)
• Strong execution skills with attention to detail and the ability to manage multiple tasks in a fast-paced environment
• Hands-on experience with offline marketing, retail activations, or event coordination is highly preferred
• Strong communication skills in both English and Cantonese (spoken and written), with the ability to support copywriting and content creation
• Based in Hong Kong, with the ability to be on the ground for in-store execution and partner coordination
• A proactive, resourceful mindset with a willingness to learn and take ownership
• Comfortable working with data to track performance and derive insights
• Familiarity with tools like ChatGPT or other Generative AI platforms to improve productivity

ShopBackers' DNA

• Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
• Hunger - We value hard work, and having relentless drive.
• Speed - We move fast and have a bias for action, all to deliver maximum impact.
• Impact - We focus on results, always aiming for the best possible outcomes and timelines.
• Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

• Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on your performance.
• Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!