Marketing Development Manager

Lemon Tea Overseas Development Limited; Hong Kong; On-site; HKD 360,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Career development

Performance-based incentives

Collaborative environment

Flexible working where possible

Inclusive workplace

Job summary

Lemon Tea Overseas Development Limited in Wong Chuk Hang, HK, seeks a Marketing Development Manager to oversee multi-site marketing strategy and brand growth across our retail and consumer products portfolio. You will drive campaigns, manage budgets and align regional teams to boost visibility and sales.

Candidate should have 3-5 years in marketing within retail, strong leadership, and fluency in English and Cantonese friendly for cross-location communication.

Qualifications

• 3-5 years of experience in marketing, with multi-site or area management within retail or consumer products.
• Strong knowledge of retail marketing strategies, promotional planning and brand development.
• Experience in managing marketing budgets and evaluating campaign performance metrics.
• Excellent project management skills with the ability to manage multiple initiatives.
• Proficiency in digital marketing platforms, social media marketing and marketing analytics tools.
• Strong analytical and problem-solving abilities with a data-driven approach.
• Excellent communication and presentation skills for engaging stakeholders.
• Proven leadership experience with the ability to develop team members.
• Understanding of the retail environment and consumer behaviour trends.
• Bachelor's degree in Marketing, Business, Communications or related field; or equivalent experience.
• Fluency in English and Chinese (Cantonese) preferred.

Responsibilities

• Develop and execute marketing strategies and campaigns across multiple retail locations.
• Manage marketing budgets and ROI for campaigns.
• Coordinate with store managers and regional teams for consistent messaging.
• Analyze market trends and customer insights to inform planning.
• Create and oversee marketing materials: digital content, promotions, ads, social.
• Monitor marketing performance metrics; report to senior management.
• Identify opportunities for product development and brand expansion.
• Liaise with external agencies, vendors and partners.
• Lead and mentor marketing team members.
• Support promotional calendars and seasonal campaigns.

Skills

Multi-site marketing

Brand development

Budget management

Digital marketing

Marketing analytics

Team leadership

Education

Bachelor's degree

Tools

Social media platforms

Marketing analytics tools

Job description

About us

Lemon Tea Overseas Development Limited is a dynamic retail and consumer products company committed to delivering exceptional brand experiences and innovative solutions to our customers. With a passion for excellence and a focus on strategic growth, we are expanding our market presence across multiple locations. Our company values creativity, collaboration, and customer-centricity, making us an exciting place to develop your career in a fast-paced retail environment.

About the role

We are seeking a talented Marketing Development Manager to join our team in Wong Chuk Hang, Southern District on a full-time basis. This is a strategic position within our management structure, responsible for overseeing marketing initiatives across multiple sites and driving brand development across our retail and consumer products portfolio. You will play a crucial role in developing and implementing marketing strategies that enhance brand visibility, drive customer engagement, and support business growth objectives across our store network. This role offers the opportunity to make a significant impact on our commercial success whilst working with a collaborative and innovative team.

Key responsibilities

• Develop and execute comprehensive marketing strategies and campaigns across multiple retail locations to drive sales and brand awareness
• Manage marketing budgets and monitor return on investment for promotional activities and marketing initiatives
• Coordinate with store managers and regional teams to ensure consistent brand messaging and promotional execution across all sites
• Analyse market trends, competitor activity and customer insights to inform marketing planning and positioning decisions
• Create and oversee marketing materials, including digital content, in-store promotions, advertising and social media campaigns
• Monitor and report on marketing performance metrics, providing regular updates and recommendations to senior management
• Identify opportunities for product development and brand expansion based on market research and customer feedback
• Manage relationships with external marketing agencies, vendors and partners to deliver marketing projects on time and within budget
• Lead and mentor marketing team members, fostering a culture of creativity and continuous improvement
• Support the development of promotional calendars and seasonal campaigns aligned with business objectives

What we're looking for

• 3-5 years of experience in marketing, with proven experience in a multi-site or area management capacity within retail or consumer products
• Strong knowledge of retail marketing strategies, promotional planning and brand development
• Demonstrated experience in managing marketing budgets and evaluating campaign performance metrics
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Proficiency in digital marketing platforms, social media marketing and marketing analytics tools
• Strong analytical and problem-solving abilities with a data-driven approach to decision-making
• Excellent communication and presentation skills, with the ability to engage stakeholders at all levels
• Proven leadership experience with the ability to motivate and develop team members
• Strong understanding of the retail environment and consumer behaviour trends
• Bachelor's degree in Marketing, Business, Communications or a related field (or equivalent professional experience)
• Fluency in English and Chinese (Cantonese) is preferred to support effective communication across teams and locations

What we offer

We provide a competitive and rewarding package designed to attract and retain talented professionals. Our benefits include a competitive salary commensurate with experience, opportunities for professional development and career progression within a growing organization, performance-based incentives and bonuses and a supportive work environment that values innovation and collaboration. We recognise the importance of work-life balance and offer flexibility where possible to support your wellbeing. We are committed to fostering an inclusive workplace where all employees feel valued and have equal opportunities to succeed.

• competitive salary commensurate with experience
• opportunities for professional development and career progression within a growing organization
• performance-based incentives and bonuses
• a supportive work environment that values innovation and collaboration
• flexibility where possible to support your wellbeing
• fostering an inclusive workplace where all employees feel valued and have equal opportunities to succeed