Marketing Leader - Retail Sector

Michael Page International (Hong Kong) Limited; Hong Kong; On-site; HKD 1,200,000 - 2,400,000; Full time

Job summary

Michael Page International (Hong Kong) Limited is partnering with a leading Hong Kong retail business to appoint an experienced Marketing Leader who will shape the overall strategy, brand positioning, and customer engagement.

You will lead a sizeable team, partner with the CEO and executive leadership to drive growth, loyalty programs, digital marketing, communications, and major campaigns, balancing strategic thinking with operational delivery.

Job description

• Lead And Inspire A High-Performing Team Of Marketing Professionals
• Drive Brand Growth And Customer Engagement For A Leading Retail Business

About Our Client

Our client is a prominent and highly respected retail organization with a long-standing presence in Hong Kong. Known for delivering exceptional customer experiences and maintaining a strong market reputation, the company continues to invest in innovation, customer engagement, digital transformation, and sustainable business growth. Due to ongoing business evolution, the organization is seeking an experienced marketing leader to spearhead its marketing strategy and drive future growth initiatives.

Job Description

Reporting directly to the Chief Executive Officer, the successful candidate will be responsible for leading the overall marketing strategy, brand positioning, customer engagement, loyalty initiatives, digital marketing, communications, and promotional activities across the organization. The role will provide strategic direction to a sizeable team while fostering a culture of innovation, collaboration, and high performance.

As a key member of the leadership team, you will work closely with senior stakeholders to develop integrated marketing strategies that strengthen brand equity, enhance customer acquisition and retention, and support commercial objectives. You will leverage customer insights, market trends, and data-driven decision-making to optimize marketing effectiveness, elevate customer experience, and identify new opportunities for business growth. The position will also oversee budgeting, resource allocation, agency management, and the successful delivery of major campaigns and strategic initiatives.

The Successful Applicant

The ideal candidate is a proven marketing leader with substantial experience within retail, consumer, lifestyle, hospitality, or related customer-centric industries. You possess a strong track record of developing and executing successful integrated marketing strategies, leading large teams, and partnering with executive leadership to drive business performance.

You are a commercially minded and customer-focused professional with excellent leadership, stakeholder management, and communication skills. Experience across brand management, CRM, digital marketing, customer engagement, loyalty programmes, and strategic planning will be highly advantageous. The ability to thrive in a fast-paced environment while balancing strategic thinking and operational execution is essential.

What's on Offer

This is a rare opportunity to join a market-leading organization in a highly visible leadership capacity. The successful candidate will enjoy direct exposure to the CEO and executive leadership team, the opportunity to lead a substantial marketing function, and the platform to make a significant impact on the future growth and transformation of the business. A highly competitive remuneration package and long-term career development opportunities will be offered to the right individual.