Marketing Manager / Brand Manager

Leadingnation; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Flexible working arrangements

Job summary

i - Smart International Limited in Hong Kong is seeking a dynamic Marketing Manager / Brand Manager to lead brand strategy and campaigns from our Ngau Tau Kok office. You will own brand development, oversee integrated marketing initiatives, and drive awareness, engagement, and commercial growth.

The ideal candidate has a bachelor's in Marketing or related field, 5–7 years in brand management, strong digital marketing skills, and a track record of shaping market position in fast paced

Qualifications

• Bachelor's degree in Marketing or related field.
• 5–7 years of professional marketing experience with brand management.
• Proven ability to develop and execute brand strategies that grow awareness and revenue.
• Strong understanding of digital marketing, consumer behavior, and market segmentation.

Responsibilities

• Develop and implement strategic brand positioning and messaging.
• Lead integrated marketing campaigns across channels.
• Manage brand identity and visual guidelines.
• Analyze brand performance and ROI.
• Collaborate with internal teams and external partners.
• Oversee PR, content, social media plans.
• Forecast budgets and allocate resources.
• Mentor junior team members.
• Research market trends and consumer insights.
• Coordinate product launches and promotions.

Skills

Brand strategy

Campaign management

Digital marketing

Brand guidelines

Stakeholder collaboration

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEO/SEM

Marketing automation

Job description

About us

i - Smart International Limited is a forward-thinking organisation dedicated to delivering innovative solutions and exceptional value to our customers. We are committed to building strong, recognisable brands that resonate with our target audiences and drive business growth. Our team thrives on creativity, strategic thinking, and a passion for excellence in everything we do.

About the role

We are seeking a dynamic and strategic Marketing Manager / Brand Manager to join our marketing and communications team on a full-time basis . This is a pivotal role based in Ngau Tau Kok, Kwun Tong District , where you will take ownership of brand development and marketing initiatives that drive awareness, engagement, and business success. You will be responsible for developing and executing comprehensive brand strategies, managing brand identity, and overseeing marketing campaigns that elevate our market position and connect with our audience.

Key responsibilities

• Develop and implement strategic brand positioning, messaging, and visual identity guidelines to ensure consistency across all marketing channels and touchpoints

• Create and execute integrated marketing campaigns that align with business objectives and enhance brand awareness and customer engagement

• Manage brand performance metrics and conduct regular analysis to evaluate campaign effectiveness, ROI, and brand health

• Oversee brand communication strategies, including digital marketing, social media, content creation, and public relations initiatives

• Collaborate with internal teams and external partners to coordinate marketing activities, product launches, and promotional campaigns

• Research market trends, competitor activities, and consumer insights to inform brand strategy and identify growth opportunities

• Manage marketing budgets and allocate resources effectively to maximise campaign impact and commercial returns

• Lead the development of brand guidelines, templates, and marketing collateral to maintain visual and messaging consistency

• Monitor and optimise brand perception through customer feedback, surveys, and market research initiatives

• Mentor and support junior marketing team members, fostering a collaborative and innovative team environment

What we're looking for

• Bachelor's degree in Marketing, Communications, Business, or a related discipline

• Minimum 5-7 years of professional marketing experience, with substantial experience in brand management and strategy development

• Proven track record of successfully developing and implementing brand strategies that drive business growth and market differentiation

• Strong understanding of marketing principles, consumer behaviour, market segmentation, and brand positioning

• Excellent project management skills with the ability to manage multiple campaigns and initiatives simultaneously

• Proficiency in digital marketing tools, analytics platforms, social media management, and marketing automation software

• Outstanding written and verbal communication skills, with the ability to articulate complex strategies clearly and persuasively

• Creative thinking and problem-solving abilities, coupled with strong analytical skills and attention to detail

• Experience in budget management and financial forecasting for marketing programmes

• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams and stakeholders

• Experience in a fast-paced, dynamic environment with the flexibility to adapt to changing priorities and market conditions

• Preferred: Experience working with international brands or in multicultural markets

What we offer

At i - Smart International Limited, we are committed to creating a rewarding and supportive work environment. We offer a competitive salary package commensurate with experience and qualifications. Our comprehensive benefits include health insurance coverage, professional development opportunities, and ongoing training to enhance your skills and career progression. We believe in work-life balance and provide flexible working arrangements where possible. Our collaborative culture encourages innovation, creativity, and personal growth, with opportunities to work on exciting projects and make a tangible impact on our brand and business success. We value our employees and invest in their development and wellbeing.