Multi-Site Retail Marketing Lead

Lemon Tea Overseas Development Limited; Hong Kong; On-site; HKD 360,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Career development

Performance-based incentives

Collaborative environment

Flexible working where possible

Inclusive workplace

Job summary

Lemon Tea Overseas Development Limited in Wong Chuk Hang, HK, seeks a Marketing Development Manager to oversee multi-site marketing strategy and brand growth across our retail and consumer products portfolio. You will drive campaigns, manage budgets and align regional teams to boost visibility and sales.

Candidate should have 3-5 years in marketing within retail, strong leadership, and fluency in English and Cantonese friendly for cross-location communication.

Qualifications

• 3-5 years of experience in marketing, with multi-site or area management within retail or consumer products.
• Strong knowledge of retail marketing strategies, promotional planning and brand development.
• Experience in managing marketing budgets and evaluating campaign performance metrics.
• Excellent project management skills with the ability to manage multiple initiatives.
• Proficiency in digital marketing platforms, social media marketing and marketing analytics tools.
• Strong analytical and problem-solving abilities with a data-driven approach.
• Excellent communication and presentation skills for engaging stakeholders.
• Proven leadership experience with the ability to develop team members.
• Understanding of the retail environment and consumer behaviour trends.
• Bachelor's degree in Marketing, Business, Communications or related field; or equivalent experience.
• Fluency in English and Chinese (Cantonese) preferred.

Responsibilities

• Develop and execute marketing strategies and campaigns across multiple retail locations.
• Manage marketing budgets and ROI for campaigns.
• Coordinate with store managers and regional teams for consistent messaging.
• Analyze market trends and customer insights to inform planning.
• Create and oversee marketing materials: digital content, promotions, ads, social.
• Monitor marketing performance metrics; report to senior management.
• Identify opportunities for product development and brand expansion.
• Liaise with external agencies, vendors and partners.
• Lead and mentor marketing team members.
• Support promotional calendars and seasonal campaigns.

Skills

Multi-site marketing

Brand development

Budget management

Digital marketing

Marketing analytics

Team leadership

Education

Bachelor's degree

Tools

Social media platforms

Marketing analytics tools

Job description

Lemon Tea Overseas Development Limited in Wong Chuk Hang, HK, seeks a Marketing Development Manager to oversee multi-site marketing strategy and brand growth across our retail and consumer products portfolio. You will drive campaigns, manage budgets and align regional teams to boost visibility and sales.

Candidate should have 3-5 years in marketing within retail, strong leadership, and fluency in English and Cantonese friendly for cross-location communication.