Assistant Marketing Manager

Horspath Ltd; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Benefits offered by this job

Flexible Working Hours

Up To 26 Days Annual Leave Per Year

Medical Insurance

Staff Discounts

Referral Bonus

Free Products

Free Treatments

Job summary

Horspath Ltd in Hong Kong is seeking an Assistant Manager, Marketing to drive CRM goals and execute end-to-end strategies for customer acquisition, engagement, and communications across online and offline channels.

You will work closely with internal teams and external partners to optimize campaigns, enhance e-commerce initiatives, and deliver 360° marketing plans that align with brand values and business objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5-8 years of marketing experience with CRM focus.
• At least 4 years CRM project management experience.
• Experience in retail O2O marketing, agency and e-commerce is an advantage.
• Strong data analytics and BI visualization skills.
• Excellent written and verbal communication and project management.
• Immediately available or short notice preferred.

Responsibilities

• Achieve CRM goals and action plans from planning to execution.
• Lead development and implementation of customer acquisition, engagement, and communication strategies across online and offline channels.
• Collaborate with sales and operations to drive sales.
• Support CRM database management and marketing analytics to optimize results.
• Support e-commerce initiatives to boost digital business performance.
• Develop and execute 360° marketing strategies aligned with brand and business goals.
• Coordinate with cross-functional teams and external partners to optimize product launches and promotions.
• Analyze customer behavior, sales trends, and campaign ROI.
• Design omnichannel strategies with digital and retail teams to attract high-value customers.
• Lead referral programs and post-trial engagement tactics.

Skills

CRM

Marketing

Project management

Data analytics

MS Office

Communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Qlikview

Odoo

Job description

Assistant Manager, Marketing role focused on achieving set goals, CRM objectives, and action plans from planning to execution. You will lead and assist in the development and implementation of customer acquisition, member engagement, and communication strategies via online and offline channels, working closely with internal and external parties, including various business units and external vendors/agencies.

Key responsibilities

• Achieve set goals, CRM objectives, and action plans, from planning to execution
• Lead and assist in the development and implementation of customer acquisition, member engagement, and communication strategies via online and offline channels
• Work closely with sales and operations to drive sales
• Support CRM database management and marketing activity analytics to drive efficiency and optimize results
• Support e-commerce business initiatives to drive digital business performance
• Develop and execute 360° marketing strategies for new and existing products, ensuring alignment with brand ethos and business goal
• Collaborate with cross-functional teams (Creative, R&D, E-commerce and Sales) and externally with landlords, partners and agencies/vendors to optimize product launches, promotions and brand marketing
• Analyze customer behavior, sales trends, and campaign performance to refine targeting and ROI
• Design and deploy omnichannel strategies along with the digital and retail team to attract high-value customers
• Lead referral programs and post-trial engagement tactics

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 5-8 years of experience in marketing, with a strong focus on CRM, and preferably in luxury brand, beauty, FMCG or related industry
• At least 4 years' hands-on CRM project management experience
• Experience in retail O2O marketing, agency and e-commerce experience is an advantage
• Ability to work in a fast-paced environment and able to manage multiple tasks under tight deadlines
• Strong data and customer analytics skills, navigate customer data analytics and/or BI visualization (e.g. Qlikview/Odoo) and identify the actionable insights about drivers of business performance
• Strong written and verbal communication, creative thinking, and project management skills
• Proficiency in developing prospecting methodologies and proactive in customer acquisitions
• Proficiency in MS Office, Word, Excel, PowerPoint
• Immediately available / short notice is preferred

What we offer

• Flexible Working Hours
• Up To 26 Days Annual Leave Per Year
• Community Care Leave
• Family Care Leave
• Full Paid Maternity Leave
• Full Paid Paternity Leave
• Full Paid Sick Leave
• Jury Leave
• Work Anniversary Leave
• Early Leave for Doctor Consultation
• Free Products
• Free Treatments
• Medical Insurance
• Staff Discounts
• Referral Bonus

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• How many years' experience do you have as an assistant marketing manager?
• How much notice are you required to give your current employer?

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