Marketing Leader - Retail Sector

Michael Page International (HK) Ltd; Hong Kong Island; On-site; HKD 1,200,000 - 1,900,000; Full time

Job summary

Michael Page International (HK) Ltd is seeking a high-caliber marketing leader to shape growth for a well-established Hong Kong retail organization. You will oversee a sizeable marketing function, lead brand, customer engagement, and commercial marketing initiatives, reporting to the CEO.

You’ll work with senior stakeholders to develop integrated strategies, leverage insights, and drive performance across campaigns, digital channels, and loyalty initiatives.

Qualifications

• Senior marketing leader with demonstrated success in retail, consumer, lifestyle, or related sectors.

Responsibilities

• Define and execute integrated marketing strategy to drive growth and brand equity.

Skills

Leadership

Brand management

Customer engagement

CRM

Digital marketing

Job description

An exciting leadership opportunity for an accomplished marketing professional to shape the future growth of a well-established retail organization with a strong consumer presence in Hong Kong. Reporting directly to the CEO, this role will oversee a sizeable marketing function and lead the development of innovative brand, customer engagement, and commercial marketing strategies.

Our client is a prominent and highly respected retail organization with a long-standing presence in Hong Kong. Known for delivering exceptional customer experiences and maintaining a strong market reputation, the company continues to invest in innovation, customer engagement, digital transformation, and sustainable business growth. Due to ongoing business evolution, the organization is seeking an experienced marketing leader to spearhead its marketing strategy and drive future growth initiatives.

Description

Reporting directly to the Chief Executive Officer, the successful candidate will be responsible for leading the overall marketing strategy, brand positioning, customer engagement, loyalty initiatives, digital marketing, communications, and promotional activities across the organization. The role will provide strategic direction to a sizeable team while fostering a culture of innovation, collaboration, and high performance.

As a key member of the leadership team, you will work closely with senior stakeholders to develop integrated marketing strategies that strengthen brand equity, enhance customer acquisition and retention, and support commercial objectives. You will leverage customer insights, market trends, and data-driven decision-making to optimize marketing effectiveness, elevate customer experience, and identify new opportunities for business growth. The position will also oversee budgeting, resource allocation, agency management, and the successful delivery of major campaigns and strategic initiatives.

Profile

The ideal candidate is a proven marketing leader with substantial experience within retail, consumer, lifestyle, hospitality, or related customer-centric industries. You possess a strong track record of developing and executing successful integrated marketing strategies, leading large teams, and partnering with executive leadership to drive business performance.

You are a commercially minded and customer-focused professional with excellent leadership, stakeholder management, and communication skills. Experience across brand management, CRM, digital marketing, customer engagement, loyalty programmes, and strategic planning will be highly advantageous. The ability to thrive in a fast-paced environment while balancing strategic thinking and operational execution is essential.

Job Offer

This is a rare opportunity to join a market-leading organization in a highly visible leadership capacity. The successful candidate will enjoy direct exposure to the CEO and executive leadership team, the opportunity to lead a substantial marketing function, and the platform to make a significant impact on the future growth and transformation of the business. A highly competitive remuneration package and long-term career development opportunities will be offered to the right individual.