Manager/Senior Manager, Growth and Content Marketing

Bupa; Hong Kong; Vor Ort; HKD 900.000 - 1.300.000; Vollzeit

Benefits dieser Stelle

5 days work per week

Base salary with comprehensive package

Life and medical benefit

Dental benefit

Pension plan

Annual leave

Examination leave

Zusammenfassung

Bupa in Hong Kong seeks a senior digital marketing leader to drive growth across health and insurance brands through data-driven, cross-functional campaigns. You will own the strategy, optimize performance marketing, and coordinate efforts with stakeholders to achieve strong lead generation and brand impact.

The role emphasizes customer-centric experiences, regulatory compliance, and collaborating with internal teams and external partners to deliver measurable outcomes.

Qualifikationen

• University degree in Marketing, Communications or related field
• 10+ years of marketing experience in digital and performance marketing
• Proven ability to lead cross-functional teams and manage stakeholders
• Experience in digital marketing for lead generation and e-commerce
• Growth mindset with flexibility across channels
• Strong data analytics using surveys, web analytics and segmentation
• Familiar with social media ecosystems and content optimization
• Proficient in MS Excel, PowerPoint and reporting

Aufgaben

• Develop and execute full-funnel marketing strategies across digital and social channels
• Coordinate with Business Development, Product, CS, and other teams to drive goals
• Lead digital growth and performance marketing plans (SEO, social, events, partnerships)
• Plan and optimize digital ad spend for efficiency
• Collaborate with internal/external partners to achieve marketing excellence
• Monitor budgets and platform performance; report insights
• Ensure compliance with regulatory and business conduct requirements
• Mentor and coach team members to foster a collaborative culture
• Drive customer-centric experiences and data-driven funnel improvements

Kenntnisse

Digital marketing

Performance marketing

Social media marketing

Data analytics

Stakeholder management

Team leadership

Budget management

Content strategy

Campaign management

Ausbildung

Bachelor's degree in Marketing or related

Tools

Google Analytics

Excel

PowerPoint

SQL

Jobbeschreibung

Job Purpose

Drive the team to plan and execute digital and social media content to medical insurance and health service businesses with key results of delivering brand message, desirable human and business outcomes, uplifting lead generation conversion rate within digital sales pathways and optimising rapid test and learn digital acquisition model through co-creating customer management ecosystem, driving data-driven funnel marketing and customer-centric experience enhancements.

Responsibilities

• Strive to achieve an excellent overall growth and content marketing effectiveness with a full-funnel strategy and data-driven marketing practices.
• Develop marketing strategies on various social media platforms and online channels coinciding with new product releases, campaigns, or other brand messages
• Drive the digital growth & performance marketing plan, such as search engines, social media, roadshows, events, partnership etc.
• Plan and optimize the digital ad strategies and spend efficiency
• Work with different internal stakeholders including Business Development, Product, CS, Transformation etc. to achieve business goals
• Work with external agency and partner to drive digital marketing excellence
• Monitor the budget and digital platform performance
• Take relevant control measures are undertaken to minimize risk exposure and fully complied with regulatory and business conduct
• Staff engagement and coaching to drive an open culture in the working environment

Qualifications, Training and Experience

• University Degree holder in Communication, Marketing, Advertising or related discipline
• Minimum 10 years of marketing experience in digital and performance marketing, delivering successful B2C and/or public relations campaigns preferably within insurance or health care industry
• Good leadership, interpersonal & problem-solving skills; able to connect effectively with various business units and stakeholders to drive marketing programs
• Proven hand-on ability to turn strategy into execution while effectively managing stakeholders’ expectation
• Experience and knowledge about digital marketing for sales lead generation and e-commerce
• Possess a flexible performance marketing mindset regardless of channels are essential. Growth hacking mindset is welcome
• Strong data analytical skills and make use of customer survey, web analytics and customer segmentation to plan and execute marketing campaigns
• Familiar with social media ecosystem is an added advantage
• Solid MS Excel, Powerpoint, Word and statistical knowledge
• Creative and resourceful with extensive experience in local market and sound business collaborative ideas to develop potential strategic partnerships
• Can-do attitude, willing to collaborate with people in different levels and department
• Ability to motivate teammates to achieve, collaborate, and grow
• Ability to work with legal and compliance and different sales teams to drive results

Bupa offers 5 days' work per week and comprehensive remuneration packages including base salary, study assistance plan, company pension plan, life and medical benefit, dental benefit, annual leave, examination leave, etc.

Bupa is an equal opportunity employer and welcomes applications from qualified candidates. Information provided will be treated in strict confidence and only be used for consideration of application with Bupa. Personal data collected will be used for recruitment purposes only. Bupa will be in touch for any opportunities that matches your profile. All personal data of unsuccessful application will be destroyed 24 months from the date of receiving the application. Full version of Data Privacy Notice available upon request.